If you are a current

FiveStars Loyalty client,

you can easily send

out event invitations

on the fly with our

email and texting tools.

Just ask your Client

Success Manager to

walk you through it. Not

a client? Visit http://bit.

ly/11A8UEu to learn more.

5 Ways To Turn AroundA Slow Business Day

Whisper CodesEntice your customers with a secret “whisper code” that will give them some-

thing really valuable, but make sure it is easy on your daily bottom line. Instruct

the customers to visit your store and whisper the password to the cashier to

receive their free gift or deeply discounted item.

Impromptu Event There are many customers who would love to get out of the house but don’t have the

energy to plan something to do. Make it easy for those customers to come visit you by

hosting a fun impromptu event. Have a board game night, become the place to watch

the Giants games, offer a wine or beer tasting, or host weekly watching parties for The

Bachelor, Game of Thrones, etc.

Recurring Deal DaysHave a specific day(s) that are always slow? Make that day a deal day! If you offer

discounts, only offer the BEST of the best sales on your deal day. You want your customers

to know that if they want the best deal possible, they have to visit at very specific times,

and you want them to look forward to these days. Mix it up by switching out deals for

different products or services types, so there is something unique to look out for each

week that customers won’t want to miss.

Using social media, email marketing, and text message programs are

all easy and cost effective ways to immediately boost foot traffic in

your store. Wouldn’t it be great to have all these different marketing

tools in one place? With FiveStars, you can. Get a free demo here:

http://bit.ly/11A8UEu

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Tax Day just got sweeter! Buy one cupcake, get one free. Just whisper “Tax Day!”

Limit one per person.

REAL WORLD EXAMPLE OF A WHISPER CODE ON FACEBOOK:

It’s just one of those days. Your store front is empty and you are watching

potential customers just walk on by without coming in the door. It’s not too

late, let’s turn this day around and bring your customers in the door TODAY.

These quick and easy to implement promotions can be shared and advertised

to your customers via Facebook, Twitter, and other social media platforms, or

with an email or text message blast.

The results of a Harvard research

study on teaching incentives

found performance improved

not when incentives were given

after performance metrics were

achieved, but when incentives

were given up-front and could

be taken away if performance

metrics weren’t achieved. This is

the principle of “loss aversion”

in which people, once they

have something, don’t want

to give it up. Use this to your

marketing advantage. SOURCE: HUBSPOT

Exclusive and Time Sensitive PromotionsCreate a sense of urgency for your most loyal customers. Send out a message

to only your VIPs, your Twitter followers, or email club. Make them feel that not

only are they getting an exclusive and special deal, but that they also need to

come in before it expires at a specific hour or closing time.

Happy Hour DealsThis one is pretty self explanatory. (Who hasn’t heard of Sonic Happy Hours?!)

Offer your customers discounted prices for certain items or services during a

specific time frame only. You can get creative and offer happy hours outside the

normal times of 3-6pm to give customers that extra boost of excitement and

willingness to drop by.

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REAL WORLD EXAMPLE OF A TIME SENSITIVE PROMOTION VIA EMAIL:

J.Crew Exclusive Cardmembers Only Sale.

EMAIL SUBJECT LINE: Cardmembers only: 30% off

your purchase!

EMAIL MESSAGE: Enjoy 30% off your purchase

when you stop by. But you

better hurry, sale ends

tomorrow night.

REAL WORLD EXAMPLE OF AHAPPY HOUR DEAL VIA TWITTER:

When choosing one flavor

is tough, try our Taco.

#TacoTuesday $1 off tacos

and FREE toppings from

8pm-10pm: http://ow.ly/i/1UdbC

Cream happy hourfree toppings.

MMoon San Jose California

LET’S GO SHARKS! Come watch the game at

the SJ Mmoon today at 3pm!

Wear a sharks shirt and get a

free empanada!”

REAL WORLD EXAMPLE OF A IMPROMPTU EVENT VIA TEXT MSG:

REAL WORLD EXAMPLE OF DEAL DAYS VIA EMAIL:

University Art

EMAIL SUBJECT LINE: Tomorrow: Our March Deal

Day!

EMAIL MESSAGE:

This Tuesday, visit University

Art Palo Alto and get 20% off

all Canvas and Paint Brushes!

Print, or show this email to

your cashier, and receive a

UArt reusable canvas bag as

a free gift just for stopping

in for our monthly Deal Day.

Don’t miss out!