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There are plenty of different ways you can promote your juicy opt-in offer online. Most people use the website popup and opt-in boxes and stop there. If I close the popup before reading it, or if I never visit your website, I'll never know about your juicy freebie. Let's go beyond popups and opt-in boxes, let's create a promotional strategy to maximize the number of eyes that see your freebie. After all, you spent all that time creating your opt-in offer. Don't let all that time go to waste! Learn 5 easy ways to promote your opt-in offer.
Citation preview
5 Ways to Promote Your
Juicy Opt-in Offer
Miss Kemya
Marketing Strategist
Social Media Manager
phiscomarketing.com
What is an opt-in offer?
• An opt-in offer is your free offer you provide to website
visitors, in exchange for an email address.
• An opt-in offer is your freebie promotion used to build
you email list.
• An opt-in offer can be a free report, checklist, e-book,
audio, etc.
phiscomarketing.com Marketing Strategy & Social Media Management
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Why promote my opt-in?
• Many people use either a website pop-up and/or an opt-in
box on the website to promote their offer.
• Increase your visibility and go beyond these basics.
Expose more people to your offer!
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Tactic #1
Pin It on Pinterest • If you have at least 1 promotional graphic for your
opt-in you can use Pinterest
• Don’t forget to edit the pin link to point to the url where I
can subscribe to your opt-in offer
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Tactic # 2
Facebook Advertising • Post your freebie as a status update and
boost the post
• You can define a target audience, based on
Page fans
Geography
Gender
Age
• Get started with as little as $5
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Tactic # 3
Write a Teaser Blog Post • Don’t give away all
your juicy info in your teaser post
• Make it brief, yet interesting enough that I’ll want to opt in to receive the full package
A screenshot of one of my
opt-in teaser blog posts
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Tactic #4
Recycle Teaser Tweets • Write 5 teaser tweets to promote your offer
• Use a link shortener, such as tinyurl or bit.ly, and include
it in the tweet
• Share your opt-in on social media
regularly, more than once
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Tactic #5
Email Signature • Add your opt-in offer to your email signature
• There’s an app for that – Wisestamp.com
• Example:
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Download the
FREE AUDIO
“10 Ways to Promote
Your Juicy Opt-in
Offer”
phiscomarketing.com Marketing Strategy & Social Media Management
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For more details,
see the full blog post at
http://bit.ly/1dynDqc
Miss Kemya
Let’s Connect
Tweet Me: @MissKemya
Facebook Profile: Miss Kemya
Facebook Fan Page: Phisco Marketing
LinkedIn: Kemya Scott
Pinterest: Miss Kemya
5 Ways to Promote Your
Juicy Opt-in Offer
phiscomarketing.com Marketing Strategy & Social Media Management