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5 Ways Social Media Could Impact The 2012 Election

5 Ways Social Media Could Impact the 2012 Election

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http://www.smmulive.com/register - 5 Ways Social Media Could Impact the 2012 Election. 2012 presidential election,social media,social media marketing

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Page 1: 5 Ways Social Media Could Impact the 2012 Election

5 Ways Social Media Could Impact The 2012 Election

Page 2: 5 Ways Social Media Could Impact the 2012 Election

President Obama won the 2008 election with a super explosive social media campaign. But how will social

media impact the 2012 elections? With a world of new technologies

rushing into the public sphere every few months, you have to ask yourself – which new social gimmick will win the

day? Or will it be a collection of old social tricks that will extend Obama’s

presidency?

Page 3: 5 Ways Social Media Could Impact the 2012 Election

Here are 5 ways social media could impact the 2012 election!

Page 4: 5 Ways Social Media Could Impact the 2012 Election

#1: The Evolution of Social Thinking

Page 5: 5 Ways Social Media Could Impact the 2012 Election

In 2008, social media was newer than new, and Obama was the only

candidate to use this method of gaining new voters in the younger age

demographic. But it’s not 2008 anymore, Facebook has jumped from 100 million to 800 million users, and

people are sharing much more content and opinion now. President Obama’s social team is really going to have to

dig for supporters now.

Page 6: 5 Ways Social Media Could Impact the 2012 Election

Simply being on the platform and repeating positive affirmations is not going to work this time round. Young people are still unemployed. America

is still in a rut. Nothing much has changed since 2008. People are

plugged into this sentiment, so a fresh angle is needed, and a powerful one.

Page 7: 5 Ways Social Media Could Impact the 2012 Election

#2: Foursquare Incentive Support

Page 8: 5 Ways Social Media Could Impact the 2012 Election

In 2008 Foursquare was but a twinkle in its founder’s eye. But the potential to use Foursquare to add real world incentives when campaigning is the real deal breaker. If candidates can harness the power of check-ins and

badges, they may see a lot more support at rallies, from the younger

generation.

Page 9: 5 Ways Social Media Could Impact the 2012 Election

Link these real world check-ins with Twitter hashtags, and we could see

powerful ideas syndicated at lighting speeds, from our good old friend –

cloud sourcing.

Page 10: 5 Ways Social Media Could Impact the 2012 Election

#3: Youtube Fueled Testimonials

Page 11: 5 Ways Social Media Could Impact the 2012 Election

You already know that nothing is as powerful as public sentiment. If a

friend likes or does something, you are more likely to do it yourself. This concept acts on various levels.

Page 12: 5 Ways Social Media Could Impact the 2012 Election

The 2012 candidates might prompt young supporters to record Youtube videos of themselves, their thoughts and why others should participate.

These real world testimonials may be the hidden glue in an otherwise

wayward social campaign.

Page 13: 5 Ways Social Media Could Impact the 2012 Election

#4: The QR Code Revival

Page 14: 5 Ways Social Media Could Impact the 2012 Election

Seeking a way to interact closely with their voters, candidates might rely on

QR codes connected to real world functionality, to send a message and prompt actions. These QR codes can

help with a number of candidate problems, namely donations,

endorsements and organizational ability. Look out world, here comes the

age of the hidden message.

Page 15: 5 Ways Social Media Could Impact the 2012 Election

#5: Mobile Tech Takes To The Sky

Page 16: 5 Ways Social Media Could Impact the 2012 Election

Politicians are realizing the need to reach the younger age demographic on their mobile phones. Not only is

this a sure-fire way to get them involved, it reaches them on a

uniquely personal level.

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Connecting their campaign on Facebook and updating fans, will result in mass smartphone syndication, along

with thousands of new supporters. Mobile technology could be the

reason one candidate wins, and the other doesn’t.

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We’ll have to wait and see what happens. These are our best guesses,

but they’re very relevant to any politician that wants a shot at winning.

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Social Media Marketing University (SMMU) is the creation of John Paul Souza, a serial entrepreneur who's held senior managerial positions at Banc America Capital Management

Group and JP Morgan Chase. Serving marketing professionals,

Page 20: 5 Ways Social Media Could Impact the 2012 Election

entrepreneurs and corporations, SMMU differentiates itself by offering

hands-on training from hands-on experts who are actively applying their

skills on real-world projects.

Page 21: 5 Ways Social Media Could Impact the 2012 Election

SMMU was recently honored as one of the top 5 finalists by the leading blog

site, Mashable, as one of the top provider of social media services for businesses. The firm has earned the title of "most trusted social media

firm" with over 900 unsolicited testimonials.

For more information, please visit

Page 22: 5 Ways Social Media Could Impact the 2012 Election

For more information about social media webinars and social media

online courses, please visit http://www.socialmediamarketinguniversity.com