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5 ways for doing business in China successfully, such as understanding the concept of Guanxi and the Chinese business culture.
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Five ways to venture in China
1. Offer unique knowledge / products
2. Manage your Guanxi account
! Determine who is who / hierarchy
! Build personal relations and trust
! Build credits by investing in time, favours and sharing contacts
! Develop and maintain your network relations / introductions
3. Contact or contract?
4. Money Talks
! Show your status but never brag about it
! Be appreciative of others’ assets
(give many compliments)
! Never decline in a direct way (don’t say
no but don’t say yes too quickly either)
! Don’t be needy or greedy
! Use your poker face
! Show your commitment for the long term
! Smile and nod your head, indicating you've heard the proposal
! Thank your conversation partner for the proposal and say you will have another look at it
! Say you have urgent matters to take care of
! Refer the proposal to the next level (check with your boss/business partner/authorities etc.) !
! Don't give any response afterwards
5 ways of saying no
5. Localize your marketing
www.culture-inc.com
Esther Janssen MSc Managing Director [email protected] +31 6-25560818 +86 13520103215