5 top tips_to_business_development_for coaches

5 top tips to business development

for coaches

Tavistock Consulting.

Tavistock Consulting. Experts in Organisational Behaviour Change and Effective Leadership. 94 Belsize Lane, London NW3 5BE http://www.tavistockconsulting.co.uk Tel: +44 (0) 20 8938 2475

http://www.tavistockconsulting.co.uk

1. Differentiate – Have a Unique Selling Point (USP)

• Being confident about your USP and standing by it is key.

• The fact that we are confident about working and engaging with emotions, allows us to work in depth in a way that we are told time and time again, other coaches just don’t do.


Our advice:

Know your USP, believe in it and feel confident about it.


2. Recommendations

• Nothing opens a door wider than a recommendation. A satisfied client is our best advocate. Over time we have increasingly utilised recommendations as sound bites on our website, publicity material and via social media.

• At the end of a coaching contract (and even during the life of the contract), we review our work with our coachees, often in conversation within the session.


Our advice:

Don’t be shy about asking clients for testimonials and inviting them to engage in your social media marketing campaign. In our

experience they rarely refuse.


3. Network

• Social media makes the concept of networking slightly less daunting. Understanding how your clients like to engage with different forms of social media will assist you in crafting the right message and frequency of communication.

• Another form of networking is what we term “Thought Leadership”. Writing is a way of raising awareness about the important aspects of your work and its value.

• Likewise running seminars, breakfast talks, open evenings and taster sessions are all ways in which you can invite people to find out more about what you have to offer.


Our advice:

There is nothing like a well-timed conversation. Of course there is an element of luck or being in the right place at the

right time.


4. Listen

• As teams become increasingly virtual; strong, meaningful work based relationships become relegated. This can result in the workplace feeling like a lonely and isolating space.

• By reflecting back what has been said, clients feel able to reflect and view their situations afresh. It is a vital offering and one that will immediately create results.


Our advice:

Once in front of the client invite them to describe what is going on in the organisation and their experience of it. Show them your capacity to listen, reflect and understand what they are

conveying.


5. To Niche or not to Niche?

• Michael Porter said, “Being all things to all people is a recipe for mediocrity and organisational burn out”. If that is correct, is our USP enough? Perhaps. But at Tavistock Consulting we also train future generations of coaches and consultants – our potential competitors – people that can make the same claim.

• Within the organisation, we’ve gradually decided to focus on specific areas of interest and expertise.


Our advice:

Focus and develop a niche offering or identify a sector that you have a passion for. It doesn’t prevent you from branching out,

but it will enhance your credibility and enable you to develop a proven track record.


Tavistock Consulting runs a systems psychodynamic Executive Coaching programme that is accredited by the European Mentoring and Coaching Council (EMCC) at

senior practitioner level.

We are inviting applications for the May 2016 cohort. Click here to find an overview and application link for

the Executive Coaching programme..


http://tavistockandportman.uk/training/courses/executive-coaching-programme-tavistock-consulting

http://www.tavistockandportman.nhs.uk/training/courses/tavistock-consulting-executive-coaching-programme


Business

5 top tips_to_business_development_for coaches