5 Tips for Curating Content from Other Facebook Pages

5 Tips for Curating Content From Other Facebook Pages


The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon

Benefits of curating content from other pages

Tip #1: Use graph search to find top pages and posts your fans like

Tip #2: Use Facebook Insights to source top posts

Tip #3: Create an interest list of top pages

Tip #4: Modify and scheduling curated content

Tip #5: Seek balance between creation and curation

What we’ll talk about:

http://www.johnhaydon.com/hdcb



• Saves time creating content, by mixing in curated content.

• Saves money creating content (images, video, copy, etc).

• Engages your community by sharing content they already like.

• Adds a smidgen of altruism to the brand.

Benefits of curating content from other pages





• Graph search allows you to research fans.

• Most popular pages, interests, groups, etc.

• Engages your community by sharing content they already like.




• Favorite interests of people who like [your org] • Favorite interests of people who like [your org] and [other org] • Groups joined by women who like [your org] • Pages liked by women (people, men) who like [your org] • Posts liked by people who like [your org] • Posts shared by people who like your page • Fans of [your org] and [another org] • Restaurants in [your city] visited by people who like [your org]





Tip #2: Use Facebook Insights to source top posts

• Add pages that are best sources.

• Insights will instantly show you top

posts for the past 7 days.

• Share or modify posts.




• Interest lists are hand-curated lists of people or pages.

• Interest lists allow you to see the most recent posts

from all pages in that list.

• Interest lists can be public or private.





















• Don’t limit your curated content to sharing.

• Remix content as your own post.

• Write drafts and / or schedule posts.



















• Your content should drive traffic to your website.

• Shared content should be to engage fans.

• Mix depends on your strategy, goals, resources.

Tip #5: Seek balance between creation and curation




Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA.

Instructor at Marketing Profs University, regular contributor at Social Media Examiner

Author: Facebook Marketing for Dummies, 3rd and 4th Editions

Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chamber of Commerce.

Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.


http://www.amazon.com/Facebook-Marketing-Dummies-Business-Personal/dp/1118107403/