5 Tips for a Successful Social Media Strategy

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    21-Jul-2015

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<ul><li><p>Successful Social Media!</p><p>Susan DeMatei WineGlass Marketing </p><p>www.wineglassmarketing.com </p></li><li><p>Susan DeMatei WineGlass Marke-ng </p><p> 707-225-7178 </p><p> @sdematei n facebook.com/wineglassmarkeAng susan@wineglassmarkeAng.com </p></li><li><p>Questions Posed:!</p><p> What are the three most important lessons youve learned about how the use of social media can boost the success of businesses in the wine industry? </p><p> What new trends and tools do you think will make a difference in your social media strategy in the future? </p><p>3 </p></li><li><p>4 </p><p>5 Tips for Successful Social </p><p>Media!1. Choose the Right Channel </p></li><li><p>5 </p></li><li><p>Implementation considerations!</p><p>It would be nice if we could always do what we want, but there are always considerations when implementing tactics, such as: Time Management </p><p> How many employees and how much time do you have to put towards a Social Media Plan </p><p> Content Creation What assets do you have to assist you with a Social </p><p>Media Plan Budget </p><p> What resources do you have to spend on Social Media content creation? </p><p>6 </p></li><li><p>Time Investment!</p><p>7 </p><p>Can be scheduled in 1 hour/week </p><p>Devoted person on staff </p><p>Its in someones job </p><p>description to create, or at least manage </p><p>Can be coordinated with many </p><p>team members </p><p>Set Up &amp; Check in </p><p>infrequently </p><p>Easiest to be outsourced Requires the most analytics </p></li><li><p>Physical Assets ! Professional </p><p>photography ! Editable semi-</p><p>professional videos ! Access to back-end of </p><p>website to post videos and pictures </p><p>! Blog area on website </p><p>Available Assets ! A tasting room ! A beautiful location ! An outgoing </p><p>winemaker, owner or spokesperson </p><p>! Budget to hire photographer or videographer or writer (see next section) </p><p>8 </p><p>Content Creation Demands!</p></li><li><p>9 </p><p>I can get a couple hundred </p><p>$10k + I can get a couple thousand </p><p>What budget? </p><p>Budget Demands!</p></li><li><p>10 </p><p>5 Tips for Successful Social </p><p>Media!1. Choose the Right Channel </p><p> 2. Be Authentic </p></li><li><p>Content from the Source!</p><p> Calendar and division of responsibilities </p><p> One person collates and manages posts for consistency of voice and timeline </p><p> Have a Social Media clause in your HR documents 11 </p></li><li><p>12 </p><p>5 Tips for Successful Social </p><p>Media!1. Choose the Right Channel </p><p> 2. Be Authentic </p><p> 3. Provide Value </p></li><li><p>13 </p><p>You May not be as fabulous as you think you are (!)!</p></li><li><p>Content that Provides Value!</p><p> Recipes News Tips Jokes/Memes Insider images or </p><p>information </p><p> Choose one things that has nothing to do with wine and promote it 14 </p><p>Vs </p></li><li><p>15 </p><p>5 Tips for Successful Social </p><p>Media!1. Choose the Right Channel </p><p> 2. Be Authentic </p><p> 3. Provide Value </p><p> 4. Monitor with Metrics </p></li><li><p>Vanity Metrics! Metrics that provide a benchmark, but </p><p>mostly just tell you how popular you are How many followers you have on Facebook How many followers </p><p>you have on Twitter </p><p> Your Klout score </p><p>1/26/2015 VingDirect DTC Conference </p></li><li><p>More insightful Questions To Be Answered!</p><p> How many people can we connect with via each channel? </p><p> What is the order from highest to lowest of referrals to our website or eCommerce? </p><p> What were we most successful at last year? </p><p> Which posts have generated the most reaction? </p><p> Which posts have resulted in the most referrals to website or eCommerce? </p><p> What time of day do we get the greatest response to Facebook? </p><p> What types of posts get the most liked on Facebook? What types of Twitter posts do we get the most </p><p>reaction? 17 </p></li><li><p>Dig to Find the Metrics that Matter!</p><p>1/26/2015 VingDirect DTC Conference </p></li><li><p>Setting up goals and funnels gives you the most powerful </p><p>metrics Sales!!</p><p>19 </p><p>l </p></li><li><p>Example of Facebook Post analysis done using free Facebook data! Posts for past 6 months vary but have dropped off </p><p>this year Primarily photos Mix of links and text posts Photos are driving virality </p><p>not quantity </p><p>20 </p><p>0% 1% 1% 2% 2% 3% 3% 4% </p><p>0 </p><p>20 </p><p>40 </p><p>60 </p><p>80 </p><p>100 </p><p>Photo Link Status Update </p><p>Share </p><p>Posts </p><p>Virality </p></li><li><p>Most Engagement Tuesday/Wednesday at the 10am hour!</p><p>21 </p></li><li><p>At the Very Least! Monthly dashboard, highlighting key </p><p>movement Quarterly adjustment to posting </p><p>strategies, frequency and content </p><p>22 </p></li><li><p>23 </p><p>5 Tips for Successful Social </p><p>Media!1. Choose the Right Channel </p><p> 2. Be Authentic </p><p> 3. Provide Value </p><p> 4. Monitor with Metrics </p><p> 5. Continue the Relationship </p></li><li><p>Communication is a Two Way Channel! Acknowledge positive tweets, posts or reviews Respond to customer service requests Append customer data </p><p>24 </p></li><li><p>THANK YOU </p><p>Susan DeMatei WineGlass Marke-ng </p><p> 707-225-7178 </p><p> @sdematei n facebook.com/wineglassmarkeAng susan@wineglassmarkeAng.com </p></li></ul>

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