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5 Quick and Easy Steps to Optimise Your LinkedIn Account and Get Noticed. Easy to implement and results guarenteed.
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5 steps to using LinkedIn for Expert Status
Anne McAllister
Why?
• Credibility• Attraction marketing• Volume of keywords, connections and
recommendations• LinkedIn is indexed on Google• LinkedIn is a search engine
Step 1. Optimise Your profile
1. 100% complete2. Professional photo3. Use strapline as professional header4. Keywords in content5. Add website links (3, blog, business, landing
page, link to Amazon free report etc)6. Summary/ Experience/ Education (keyword
relevence)
7. Add skills, think keywordsAdd honours, awards, courses8. Personalise your LinkedIn URL
Lewis Howes
Step 2. Add Connections
• 100+• 500+• Existing contacts/ e mail directory/ (5 max I
don’t know them, then limited)• Send personal message
Add Connections
• Join groups, create groups• Create max 10, join 50 (no limit on sub groups)• Groups of other business owners• Answer other people’s questions• If I can help you in any other way, let me
know.
3. Get Endorsements
• Only endorse people you know• Social proof• Focus on top 10 skills• Give them to get them (40% return rate)
4. Get recommendations
Get recommendations
• Give before asking• Offer to do some work, free/ low cost to get
LinkedIn recommendation• Answer questions then follow up and ask for
recommendation “If you got value from….”
Step 5. Add applications
1. Wordpress2. Slideshare3. Events4. Reading lists (include your own books)
Making this work
• Review your LinkedIn profile• Produce a simple 7 step guide and publish on
Amazon• Support each other• Give endorsements and recommendations• Use same strategy for other networks, ie BNI
• One recommendation for each member. Use Business Master Mind Group if necessary
Questions?