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Gone are the days when you used the company directory to cold call candidates. Now you have access to more candidate information than ever before. But can you find what you're looking for? This presentation will show you the best ways to use LinkedIn Recruiter to get you sourcing like a pro in no time.
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©2013 LinkedIn Corporation. All Rights Reserved.
5 Steps to Sourcing Like a Pro on LinkedIn
©2013 LinkedIn Corporation. All Rights Reserved.
Jean O’Brien Customer Success Consultant LinkedIn
Rob Leach Media Solutions Consultant LinkedIn
©2013 LinkedIn Corporation. All Rights Reserved.
Agenda What we’ll cover in the next 30 minutes: • How to get Smart on the Talent Pool
• Mastering Boolean and Other Search Techniques
• The Golden Rules of InMails
• Managing Prospects with Talent Pipeline
• Measuring Your Success
• What our most successful clients do
2M+ INDONESIA
2M+ PHILIPPINES
1M+ MALAYSIA
1M+ SINGAPORE
1M+ SAUDI ARABIA
16M+ BRAZIL
93M+ UNITED STATES OF AMERICA
9M+ CANADA
24M+ INDIA
5M+ AUSTRALIA
1M+ NEW ZEALAND
3M+ SOUTH AFRICA
1M+ UNITED ARAB EMIRATES
15M+ UNITED KINGDOM
7M+ FRANCE
6M+ ITALY
1M+ BELGIUM
1M+ DENMARK
2M+ TURKEY
4M+ NETHERLANDS
1M+ SWEDEN
5M+ SPAIN
300M+ Members
worldwide
+2 New members per second
187M Monthly unique visitors
How to get Smart on the Talent Pool
©2013 LinkedIn Corporation. All Rights Reserved.
Quotes
– For an exact phrase, enclose it in quotation marks (e.g. "product manager") – Narrows your search
NOT – To exclude a particular term, type NOT before it (e.g. NOT recruiter) – Narrows search
AND
– To get results that must include 2 or more terms in a list, use AND as a separator (e.g. manager AND director) – Narrows search
OR
– To include at least 1 term, separate 2 or more with OR (e.g. sales OR marketing). Great for common spellings or synonyms of a word
– Broadens search Parentheses
– To do a complex search, combine terms using parentheses. For example, if you are looking for a number of different job titles bracket them (manager OR supervisor OR director OR VP)
– Narrows search
Mastering Boolean and Other Search Techniques Master the Art of Boolean
©2013 LinkedIn Corporation. All Rights Reserved.
Mastering Boolean and Other Search Techniques Other Search Techniques
Search Alerts
Similar Profiles and People Also Viewed
Refinement and Custom Filters
Groups
©2013 LinkedIn Corporation. All Rights Reserved.
InMailing The Golden Rules of InMailing
Do: Start a conversation Be brief and to the point Personalize the message Be authentic Emphasize growth Leverage shared connections Ask for referrals Include next steps
Don’t: Make it feel like a template Focus on the job Include the job title in the
subject line Ask for a resume Don’t send the job description
©2013 LinkedIn Corporation. All Rights Reserved.
Managing Prospects with Talent Pipeline
Source
Identify where you know the lead from
Status
Track the progress of a lead through the pipeline
Tags
Add skills, experience,
job roles, attributes
Activity
View activity on a lead ________
Add
reminders
Contact
Access to personal contact
information
©2013 LinkedIn Corporation. All Rights Reserved.
Measuring Your Success
Recruiter Usage • Searches Performed • Saved Searches and Search
Alerts • Profiles Viewed
Job Analytics • Number of Views • Number of Applies • Number of Shares • Deeper Dive into each Job
Posted
Pipeline Analytics • Most used status • Sources – where are you getting
the best talent from • Most used tags among the team
InMail Analytics • Number Sent • Number Accepted • Number Declined • Response Rate • Percentage of Templates Used
©2013 LinkedIn Corporation. All Rights Reserved.
Review: 5 Steps to Sourcing Like a Pro on LinkedIn
Get smart on the Talent Pool
Mastering Boolean and Other Search Techniques
The Golden Rules of InMails
Managing Prospects with Talent Pipeline
Measuring Your Success
What our most successful clients do
What do our most successful clients do?
©2013 LinkedIn Corporation. All Rights Reserved.
Three core components work together to drive recruiting effectiveness
Proactive Sourcing
Automated Engagement
Strategic Sourcing and Pipelining
Metrics and Analytics
Personalized Job Targeting
Talent Brand Development
©2013 LinkedIn Corporation. All Rights Reserved.
Meet Tom
Your ideal passive candidate
Tom Harris
500+ Connections
2nd
Software Engineer
Has 500+ connections – primarily in IT
He is a tech geek and follows all the high profile gurus and keeps up to date in groups
He follows his favourite software companies to hear about projects. He also sees their jobs.
He is a typical passive candidate with 6 years in an IT consultancy.
He is comfortable in his company but is open to opportunities
©2013 LinkedIn Corporation. All Rights Reserved.
Recruitment messaging appears in front of your targeted members
Picture yourself with a career in
Reach your ideal audience wherever they go on LinkedIn
Tom Harris
Monarch Recruitment Ltd Picture Yourself at
Your ideal passive candidate
Tom Harris
500+ Connections
2nd
Software Engineer
As seen by:
©2013 LinkedIn Corporation. All Rights Reserved.
Follow your target audience wherever they go on LinkedIn
Your Recruitment
Message Here
Your Recruitment
Message Here
Your Recruitment
Message Here
©2013 LinkedIn Corporation. All Rights Reserved.
Connections posting, liking and sharing content
Your ideal passive candidate
Tom Harris
500+ Connections
2nd
Software Engineer
As seen by:
©2013 LinkedIn Corporation. All Rights Reserved.
The number one activity on LinkedIn is viewing member profiles
Your ideal passive candidate
Tom Harris
500+ Connections
2nd
Software Engineer
As seen by:
Tom Harris
Monarch Recruitment Ltd Picture Yourself at
©2013 LinkedIn Corporation. All Rights Reserved.
When members research your company, engage them with branding and personalised jobs
• 20% of visitors click the top banner and/or links
• A third of visitors go on to click on a job
Your ideal passive candidate
Tom Harris
500+ Connections
2nd
Software Engineer
As seen by:
©2013 LinkedIn Corporation. All Rights Reserved.
One size does not fit all. Relevant content increases engagement with a passive audience.
Audience: Oil & Gas
Audience: IT Audience: Refer a Friend
©2013 LinkedIn Corporation. All Rights Reserved.
Increased engagement with talent doubles the effectiveness of your proactive outreach
Likelihood to accept an InMail
No previous engagement APPROX.
20%
30% OR MORE
40% OR MORE
Only one previous touchpoint
Fully Engaged: Researching your company Following your company Viewing relevant jobs and media
Your ideal passive candidate
Tom Harris
500+ Connections
2nd
Software Engineer
©2013 LinkedIn Corporation. All Rights Reserved.
11%
34%
0%
10%
20%
30%
40%
Clients who invest in branding on LinkedIn can more successfully hire passive and active candidates
Clients on LinkedIn (Recruiter + some Jobs)
Clients who have invested in talent brand on LinkedIn
(The LinkedIn Solution)
Percent of all hires/placements impacted on LinkedIn
“LI hire” measured as employees changing their profile from another company to client company from December 2011- May 2013 These averages include companies in all regions and account sizes
©2013 LinkedIn Corporation. All Rights Reserved.
Review: 5 Steps to Sourcing Like a Pro on LinkedIn
Get smart on the Talent Pool
Mastering Boolean and Other Search Techniques
The Golden Rules of InMails
Managing Prospects with Talent Pipeline
Measuring Your Success
What our most successful clients do