5 steps chambers slideshare

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Links for chamber and economic development agenices who attended Thursday, July 8th social media marketing seminar held by the ASU Delta Center

Text of 5 steps chambers slideshare

  • 1.Presented by the Arkansas Small Business and Technology Development Center 1/2010
    5 Steps to Social MEDIA for Community & Economic Developers

2. http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
3. 5 Steps to Internet marketing
ALL STARTS WITH UNDERSTANDING THE INBOUND MARKETING
UNIVERSE
Determine Channels Your Customers Use
Setting up Listening Posts to Monitor
Determine Appropriate Channels for Your Organization
Phase in as Appropriate for Your Organization
Determine Appropriate Content by Channel to ENGAGE
Set up Analytics and Feedback Mechanisms
Develop Management tools to streamline and Develop Good Time Management
4. Getting our HEADS Around Internet Marketing
5. 6. Fundamentals of Effective Marketing Have NOT Changed
Effective Marketing
Market Segmentation
Target Markets
Information Channels
Target Needs/Wants
Crafting Compelling Msg
Analyzing Results
Time Management
Population of Users
Target Group(s)
7. NEW CONSUMER INTERNET USERS
http://www.pewinternet.org/Trend-Data/Whos-Online.aspx
8. Where Do I Start:Set up Listening Posts
Search by:
Keywords
Brands
Organizations
Addictomatichttp://addictomatic.com/
Social Mention http://www.socialmention.com/
Google Alerts http://www.google.com/alerts
Twitter Search http://search.twitter.com/advanced
BlogPulsehttp://www.blogpulse.com/
HowSociable? http://www.howsociable.com/
Folowenhttp://folowen.com/search
9. Monitor
Management Tool:Google Reader http://www.google.com/reader/
10. Monitor
11. Monitor
12. Monitor
13. Monitor
14. Monitor
15. Fast Facts
Facebookhttp://www.checkfacebook.com
More than 400 million users
More than 700,000 small (local) businesses have Pages
Fastest Growing Demographic Women 35 to 49 (QuantCast.com)

  • Twitterhttp://Popacular.com/gigatweet

16. Top Twitter Users 45 to 54 year olds (eMarketer.com) 17. Allows for real time moderation