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5 SEO TIPS FOR STARTUPMapping out a business model for your brand.
T H E B U S I N E S S E X P E R T S
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GO BEYOND THE KEYWORD LIST
EXPERT TIPS FOR STARTUP
As search gets more sophisticated, it’s more important to think of user intent than it is tojust try to rank for keywords. What are customers looking for when they arrive at your site?What sorts of behaviors do you want prospects to engage in? Begin making a concept mapand create your keyword list and content around that.
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MAKE A SITE THAT’S TECHNICALLY FLAWLESS
EXPERT TIPS FOR STARTUP
Your site needs to load quickly and be search-engine friendly. Be sure that your sitedoesn’t resolve in ways that can make it look like you have duplicate content. Makesitemaps, send them to Google, and use Google’s Webmaster Tools to validate them.Good technical SEO for startups goes a lot way toward getting indexed quickly andranking high.
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CONTENT IS STILL KING
EXPERT TIPS FOR STARTUP
Search engines use the content on your site to determine what your pages are about andwhether they are useful to surfers. Create content that answers the queries that customershave that would send them to your site. If you are in the business of offering personalshopping services, write blog posts about the time savings offered, the simplicity of havingsomeone do it for you.
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DON’T FORGET SOCIAL
EXPERT TIPS FOR STARTUP
Create profiles on Google Plus, LinkedIn, Twitter and other social networks so that theypoint back to your site. Consider having optimized Google Plus and LinkedIn pages not justfor your business but also for people on your team who will be dealing with social. Thisquickly builds social authority, which is a huge part of SEO for startups.
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LINK IT ALL TOGETHER
EXPERT TIPS FOR STARTUP
Train your content writers, marketers and other professionals to add links to other contenton your site each time they publish. Ensure that blog posts and articles are promoted onyour social media pages. This brings in more traffic from those social networks throughdirect promotion and social shares.