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Here at Revelation, we often wax lyrical about the many and varied advantages of mobile qualitative research. But sometimes it’s good to get back to basics and remind ourselves and our clients of the most important advantages.
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5 Reasons Mobile Qual Should Be Part of Your Research Tool Kit
#1 The answers are in the stories – mobile gets you the storiesThe answers to business challenges can be found in customer stories. Mobile qual enables you to gather and understand these stories faster and with more immediacy than traditional methods.
#2 In-the-moment insightsRather than inviting people into a room, get invited into their lives. With mobile qual, gather consumer experiences at the moment they happen, before they are rationalized or filtered by memory. You get closer to the moments of behavior and emotions - resulting in more accurate findings.
#3 Access to more people and target marketsGet a first person view into target markets that are hard to engage like teens or population segments that have more access to smartphones than computers.
#4 Get your whole team involvedWith a central web platform where consumer stories stream in as they are posted, your whole team can be engaged in the research process.
#5 Research Comes to You
Rather than inviting people into a room, get invited into their lives. Fit research to your work and life schedule as opposed to the other way around.
#5 Research comes to youStay off the road and out of airport security lines. With mobile qual, fit research to your work and life schedule as opposed to the other way around.
Want to learn more about mobile qual?
View our mobile case study on Latinas and Hair care.
Or get in touch at:[email protected] or call +1 503.808.1492.
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