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5 reasons for OTA success

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Page 1: 5 reasons for OTA success

5 REASONS FOR OTA SUCCESS

AN OTRAVO CASE STUDY

Page 2: 5 reasons for OTA success

A CASE STUDY OTRAVO

Customer experience is the key to success.OTRAVO wanted to build the fastest, easiest, and most comprehensive online travel products and best customer service experience in Belgium and the Netherlands. Powered by the flexible solutions of Sabre, bookability is at 95 percent, customer satisfaction has improved by 20 percent, and turnover is up 40 percent.

Bob Rus Managing Director

Reason 1

Page 3: 5 reasons for OTA success

A CASE STUDY OTRAVO

Choosing a technology partner to support your growth.About 90 percent of OTRAVO’s annual sales of more than 240 million Euros come through leisure travel and the company has aggressive growth plans.

To accelerate and prepare for new growth, the OTRAVO management decided to review and analyse it’s technology platform.

Bob Rus, Managing Director OTRAVO

We knew we wanted to improve speed and choice for our customers, but promises for upgrades and new features by our previous technology partner

weren’t being met.

We also wanted to continue to grow in terms of our sales volume and our company culture.

We wanted a technology partner with high energy and a clear plan for innovation and growth

just like us.

Since we’ve converted to Sabre, we’re booking more complex and more expensive dynamic

packages and tours

Reason 2

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A CASE STUDY OTRAVO

Finding the right balance of technology, service and support OTRAVO selected Sabre for its flexibility and its commitment to ongoing innovation and technology investments. Customised Sabre APIs provide capabilities for dynamic packaging and have opened new channels, while Sabre Red Workspace has increased agents’ efficiency. OTRAVO found the right balance of technology, service and support in Sabre.

The switch to Sabre has paid off for OTRAVO: bookings are up 30 percent year over year, turnover has increased 40 percent, customer satisfaction scores among online visitors have improved by 20%, and the company is prepared for new organic growth, new acquisitions, and new product and service offerings.

A CASE STUDY OTRAVO

Reason 3

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A CASE STUDY OTRAVO

Delivering a first class experience every timeOTRAVO’s decision to switch to the Sabre technology platform was driven primarily by the power and performance of Sabre APIs. OTRAVO determined that Sabre was faster, populated with more travel products, and had a stronger commitment to innovation with a roadmap for the future. But it was the support of Sabre leadership, sales, account management, and technical teams that clinched it.

Sabre provides the best of both worlds: superior online functionality, and the ability

to deliver highly customised travel arrangements with a personal touch

Reason 4

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A CASE STUDY OTRAVO

The metrics that Rus watches so closely are up substantially since making the switch to Sabre. Bookability the accuracy and availability of travel options has improved to 95 percent which means online shoppers are able to find and buy what they want more often. And that is paying off in more positive online reviews and word-of-mouth advertising, higher net promoter and customer satisfaction scores, and most importantly, sales.Click here to read the full case study

Otravo are always ready for takeoff

The switch to Sabre has been a smart move for us

Bob Rus, Managing Director OTRAVO

A CASE STUDY OTRAVO

Reason 5

Page 7: 5 reasons for OTA success

Sabre is an innovative technology company that leads the travel industry by helping our customers succeed.

Unless indicated otherwise, all trademarks and service marks herein are trademarks of an affiliate of Sabre Corporation including, but not limited to, Sabre and Sabre Travel Network. All other marks are the property of their respective owners. © 2003-2015 Sabre GLBL Inc. All rights reserved.

Sabre Corporation, No 1 Church Road, Richmond, UK TW9 2QR www.sabretravelnetwork.com/exploremore/hotel