5 Principles of Brand Experience Harmony (Cannes Lions Workshop)

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On 18 June 2013, Jack Morton ECD NY Johnny Marques led a workshop on the 5 principles of brand experience harmony at the Cannes Lions.

Text of 5 Principles of Brand Experience Harmony (Cannes Lions Workshop)

Microsoft PowerPoint - Jack_Cannes_Workshop_Final.pptx

@JackMorton @TheMarquesman

JOHNNY MARQUES, Executive Creative Director of brand experience agency JACK MORTON WORLDWIDE, led a workshop at the 2013 Cannes Lions Festival.

The slides that follow are a partial representation of the workshops major focus: the five principles of great brand experiences,

which brands can use to design meaningful experiences to connect with consumers.

For more information, check out the workshop trailer (http://vimeo.com/67731106) and summary on the Cannes Lions Festival website (http://www.canneslions.com/the_festival/programme/event_detail.cfm?event_id=928).

OVERSTAYCHECKOUT.

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COMMUNITY + PURPOSE

USEFUL+ PURPOSE

SHAREABLE + PURPOSE

After the presentation, workshop delegates were given the opportunity to apply these five principles to a real-life creative brief.Each team presented their best idea to the group.

To learn more about Jack Morton Worldwide, visit us online at jackmorton.com, read our blog at blog.jackmorton.com, or follow us on Twitter @jackmorton.

@JackMorton @TheMarquesman