5 Innovative Ways to

Improve your Content

Listicles 1. Listicles are quite new to journalism, despite being the bread and butter

of some of the most popular blogs today like Buzzfeed.

2. Lists help us process complicated, hard-to-grasp information. As Rachel at

Wired said, “Lists can also be a good way to engage readers directly, inviting

them to connect the dots.“

3. If you’re still not sold, lists make it easier to not only following an argument

(versus reading a thick 10-paragraph journal article where the perils of not

understanding what the hell is going on can be found at the beginning of every

sentence), they also make it easier to share your article!

Instead of 5 piddly comments on your

article, you can embed a poll directly onto

your page and get hundreds if not

thousands of votes!

Users don’t have time to register and

comment anymore. Clicking through polls

takes less than a half a second, and the

polls are usually quite fun. There are so

many great embeddable polling

technologies for free out there. Statisfy is

one of them.

Embeddable Polls

Gifs, or animated images, have been around for awhile

but have only recently become immensely popular

thanks to sites like Tumblr and Buzzfeed.

Found most commonly on blogs and online articles,

gifs add that special finishing touch your content needs

in order to keep your readers reading.

GIFs

User Generated

Live tweeting

is the millennial generation’s

way of reporting on events, be

they actual news stories or not,

in the most up-to-date and

easy to follow fashion.

Why is this helpful for you?

Because it’s one thing to write

about a news story, but it’s a

completely different venture

to write about how people are

reacting to it.

Reading and then writing

to your audience’s thoughts

not only gives you even more

to write about, but it evokes a

sense of conversation

between you and your

audience by showing them

that their voice is important.

Your content should be technically and visually

accessible for viewing on any platform; be it a phone,

a tablet, or a desktop computer.

Why should you care about this?

Well, when you take a look around the subway or

the grocery line, where are most people’s eyes

focused on? On their phones! So that’s where

your content should be, too.

Cross-Platform Optimized