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5 IMPORTANT SKILLS FOR B2B MARKETING IN A DIGITAL WORLD
This is obvious – it’s the way all of us do research on the Internet.
Ensure that customers can find you easily.
Search Engine Optimization
1
Social Media2
You may think this doesn’t matter, but guess again.
People are discussing your business, products and services in new digital venues.
Be aware of and participate in those conversations.
Apps3
Apps can be assembled quickly and inexpensively; and they operate at relatively low cost.
You don’t need to know how to build something using these technologies, but you must
understand the opportunities they create.
Dynamic content is what’s “hot”, but underneath the hood are many advanced tools.
Website4
Familiarity – not proficiency – is the key to managing the power unleashed by these tools. Without that
familiarity, you’ll suffer misunderstandings, delays and ultimately credibility gaps.
The age of functional silos and “throwing it over the wall” is over.
Demand generation is a scientific endeavor that uses process analysis and metrics to
bind marketing and sales to each other. Understanding this is mandatory.
Demand Generation5
