This presentation is perfect if you are just getting started in social media marketing, or if you have been active in social channels, it’s a great refresher course. It covers social media challenges and the opportunity that exists in social media. As well as encouraging you to listen & learn and then engage in social channels. Finally we will cover 5 do-s and don’t-s of social media like being human, sharing content and remember to set and measure goals.
Citation preview
1. 5 Dos and Donts ofSocial Media Marketing By Monica Sims
& Lucy Welton@photosims & @lucywelton#iCWebinarNovember 10,
2011
2. PresentersMonica Sims Lucy
Welton@photosims@lucyweltonManager, Social Media Social Media
MarketingEngagementCoordinator#iCWebinar 3. Housekeeping Recording
the webinar Q&A Audio issues? Use computer audio Social
Profiles Twitter: @icontact Facebook: Facebook.com/icontact Other
Webinars#iCWebinar 4. What we will coverListen
ChallengesOpportunity Social MediaEngage Learn#iCWebinar 5.
ChallengesSource: Survey of iContact Customers 2011#iCWebinar 6.
Opportunity#iCWebinar 7. Listen What are your customers saying What
are they saying about YOU#iCWebinar 8. Listen What is being said
about your competitors#iCWebinar 9. Learn What your audience
wants#iCWebinar 10. Learn Ask questions Use Polls#iCWebinar 11.
Engage#iCWebinar 12. 5 Dos and Donts#iCWebinar 13. Tip #1DO
remember to be human DONT be automated#iCWebinar 14. Tip #2 DO
remember that sharing is caring Email Subscribers Sharing your
message ? YOU Facebook Fans Twitter Followers DONT forget to share
with the network#iCWebinar 15. Tip #3 DONT ignore the badDO
apologize@benpolitico Sorry about that.Sex is a common spam wordso
we flag it. You can certifyyour message to have it gothrough human
review.#iCWebinar 16. Tip #4 DONT hard sell DO create valuein
posts#iCWebinar 17. Tip #5 DONT forget your goals DO measure
results#iCWebinar 18. QUESTIONS Monica Sims @photosims Lucy Welton
@lucywelton@iContact facebook.com/iContact#iCWebinar 19. Resources
Tip #1: Be
humanhttp://www.icontact.com/static/pdf/whitepaper_SocialMediaMarketing.pdf
Tip #2: Sharing is caring
http://blog.icontact.com/blog/seven-tips-on-integrating-email-and-social-media/
Tip #3: Dont ignore the bad
http://blog.icontact.com/blog/five-beatles-songs-that-can-teach-us-about-social-media-marketing/
Tip #4: Create value
http://blog.icontact.com/blog/believe-in-yourself-%E2%80%93-you-are-a-thought-leader/
Tip #5:
Measurehttp://blog.icontact.com/blog/social-media-roi-a-deeper-look/#iCWebinar
