PowerPoint Presentation

Kyle LacyDirectorGlobal Content Marketing & Research@kyleplacy, www.kylelacy.com

Whats Next?@kyleplacy

Click the center icon >>>>>and browse for the image you want to insert.IF IMAGE INSERTS IN FRONT OF FOOTER,Right click on the image andSelect Arrange/Send to Back

Whats Next?@kyleplacy

Whats Now?@kyleplacy

Ginni RomettyCEO, IBMWhat you will see with rapid data and social sharing is the death of the average and the era of you.

Businesses will be able to truly serve the individual.@kyleplacy

MomentsMatterone.@kyleplacy

@kyleplacy

ConsumerMobilitytwo.@kyleplacy

@kyleplacy

I switched.@kyleplacy @kyleplacy Smartphone Penetration (Total Population)@kyleplacy

39% increase in smartphone penetration in Europe between 2012-2013.@kyleplacy Used a Search Engine for Product Search2013 Activities on a Smartphone (Google)@kyleplacy

62% have used a search engine to research a product.@kyleplacy Purchased a Product or Service2013 Activities on a Smartphone (Google)@kyleplacy

36% have purchaseda product or serviceon their smartphone.

Locationthree.@kyleplacyRethinking Place. 21

@kyleplacy

@kyleplacy #ETFOM

Last mile project how do you innovate around the delivery point. 24

Brand Personalisationfour.@kyleplacy1. Predictive Intelligence2. EGONomicsTwo types of brand personalisation:@kyleplacy1. Predictive Intelligence@kyleplacy41% of consumers buy more from retailers who send personalised emails based on past buying behaviours.Return Path@kyleplacy

12-25% increase in sales if the transactional message includes personalised product recommendations.ExactTarget Marketing Cloud@kyleplacyThe future of marketing is also a recognition of a customers social identity and their quantified self.@kyleplacy

ConnectedProductsfive.@kyleplacy

Data equalsRelevance

Data beatsOpinions

We must move from numbers keeping score to numbers that drive better actions.David WalmsleyHead of MultichannelMarks & Spencer@kyleplacyexacttarget.com.au