CUSTOMER FEEDBACK5

TRENDS TO WATCH OUT FOR IN 2015

What to expect in 2015

1. Popularity of Market Research2. Utilise multiple channels3. Create communities through social media4. Incentives are great, but the RIGHT incentives are better5. Multiple languages are key

FEBRUARY 2015

1. POPULARITY OF MARKET RESEARCH IS INCREASING

Our customers like to get involved and havetheir say, and they will continue to do so as

long as they can see the results of theirfeedback.

2. START COLLECTING FEEDBACK THROUGH MULTIPLECHANNELS

Utilising multiple channels of feedback canboth increase the amount of feedback you

receive, but it also extends the reach of yourcampaign to include those who may not have

participated before.

3. COMMUNITY CREATION USING SOCIAL

Each social media page has created acommunity of dedicated followers. They will

talk amongst themselves, come up with ideasand provide feedback on a regular basis.

4. INCENTIVES ARE GREAT, BUT THE RIGHT INCENTIVESARE BETTER

Offer incentives of value to respondents thatare also of value to you. Coupons for future

business or specific upgrades will oftenencourage more honest feedback.

5. MULTIPLE LANGUAGES ARE KEY

Offer full surveys in multiple languages todemonstrate that you truly value your

respondents opinions and you want to makethis as easy as possible.

TO READ THE FULL BLOG GO TO:WWW.GETSMARTGLOBAL.COM/BLOG

Create Intelligence with Insight

With an average response rate of 45%, ouronline surveys collect the right

information, of the right people, using thebest methods at all the right times.