5 Common Marketing Mistakes Coaches Make

www.simplicityadmins.com

5 Mistakes Coaches make with their Marketing

Your host:

Sarah Santacroce


Mistake Nr. 1: You Haven’t Analyzed Your Target Audience


Why you need to analyze your Target Audience

Know Who Buys Your

Services

Know Who You Are Talking To

Understand Where You Find them


Tip 1

Analyze your current clients and make a list of criteria


Tip 2

Try to figure out where they hang out


Mistake Nr. 2: You Aren’t Using

LinkedIn to Get More Leads for your Business


Why Linked

200 Million Users

Professional Network

Wide Adult Demographic, with ages 25-54 best represented


Linked Approach

LinkedIn Profile

Share & Connect

Join Groups

Advertise


Tip 1

Use the “Recommendation” feature to ask those you’ve worked for previously to recommend you on LinkedIn.


Tip 2

Add Skills to your profile using the “LinkedIn Skills” feature.


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www.simplicityadmins.ch/linkedin-ebook


Mistake Nr. 3: You Aren’t Blogging


Why a Blog

Creates traffic to your site

To show & share your expertise

Wide Demographic


Blogging Approach

Your Blog Create

Content Share

Content

Educate your audience

Thought Leader


Tip 1

Create a schedule and stick to it !


Tip 2

Add a call to action at the end of the post


Mistake Nr. 4: You think Online Video

is scary


Why Online Video

Youtube has 490 Million visitors per month

2nd most popular search engine

Sample Your Coaching Style


Online Video Approach

Your Blog Your Youtube

Channel Share Videos

Educate your audience

Thought Leader


Tip 1

Get started with a short screen cast !


Tip 2

Create Your Youtube Channel !


Mistake Nr. 5: You Aren’t Collecting

Leads On Your Website


Why E-Mail Marketing

Everyone has an e-mail account

Creates continuity

Creates trust


E-Mail Marketing Approach

Your List Your

Newsletter Share valuable

content

Create trust Continuity


Tip 1

Position your opt-in form above the fold !


Tip 2

Bring a sign-up form to offline events !


Get More Coaching Clients w/ Online Marketing Course


You Will Learn

• Strategy for your Online Presence, how to find your voice and your niche

• How to use Facebook to build your tribe and engage with potential clients

• How to get more leads from LinkedIn, show your expertise, participate in discussions, increase your reach


You Will Learn

• Why a blog is essential for every coach, how to get into the blogging habit, what to do if you don’t like to write

• The advantages of video as a marketing tool and why video is ideal for coaches

• How to nurture the relationship with potential clients via E-Mail Marketing, how to automate the e-mail process


You Will Learn

• How to fill your coaching events applying all the learned techniques

• & much, much more !


Bonus 1: • a 30 min interview with Twitter Specialist

Michelle Mangen fromFlorida

• a 30 min video interview with Hani Mourra, Online Video Specialist from Toronto, Canada

• a 30 min interview with Steve Martile, Coach at Freedomcoaching.ca and co-owner of Blogging for Coaches.com.


Bonus 2:

Private LinkedIn Group


Bonus 3:

One-on-one 30 minute Q&A Session over Skype

Value of USD 75.00 !


(Real value of the course: USD 697.00)

Your Price: USD 297.00

Valid until March 6th 2013, midnight CET


http://www.quitchasingclients.com