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You can put all your energy and skill intomaking a great product but if you don't put 5
times as much into marketing, you die.
Tip: Google 'Product marketing for pirates' and go through all Dave
McClures channels.
Companies like Paypal and AirBnB were builton moral values AND street smart hacks.
Tip: You can go to Growthhackers.com for 1000s of 'hacks' but also
google 'Kopywriting course' by Nev, it's great hustling.
When the opportunity opens up, you needpeople, money and focus to grab it or you
get crushed.
Tip: There is a world of cheap resources available includingdesigners, copywriters, voice overs and programmers on Fiverr.com
BareMetrics grew 10X by building tools forStripe's community as it disrupted payments.Ride a chaos wave or drown in your small one.
Tip: Find your industries wave. It could be Slack, a new wave of chat bots,the rise of drones etc. Build your content marketing material around it and
as it grows, so do you.
Lots of people work hard and still fail. Work hard and smart. Be like Tywin.
Tip: Find the smart tools for things you do manually. Don't waste hourssearching for email addresses, find them on AnyMailFinder.com. Don't try and
design your own templates, use Canva.com.