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Media Strategy and Publisher DevelopmentBring Your Digital Media Business to Scale

February 10, 2010

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The Internet is Breaking.

You’ve heard it before. We’ll say it again: The web is shattering — and not just into a few fragments. It’s breaking into thousands of different pieces. Consumers used to visit 10 websites per week. Now they visit hundreds.

Advertisers are freaking out. They need a big, targeted audience to deliver results. They used to get this from a single domain. Now they need hundreds.Any technology or media company that wants to stay in the game and compete with large third-party ad networks needs to start building — and fast.

Construct a single, solid network of high quality inventory, and you’ll start bringing in the ad business you deserve.

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What do you have to lose?

Everything. A company that does not supply what the market demands — be it audience size and shape, the ability to run unique ad campaigns and formats, or quick adoption of new technologies — is going to get replaced by those who can.

What do you have to gain?

Everything.

By recruiting a set of content-related affinity sites to complement your current properties, you will strengthen the authority of your brand and extend the reach of your targeted audience to levels that will make advertisers come running.

What does it mean? Increased sales volume, higher CPMs across inventory, better margins, and long-term revenue growth.

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How do we do it?47 Media has made ad network building a seamless

process:

• Interview stakeholders

• Work with executive team on vision, strengths, and revenue goals

• Assess existing assets, technologies, workflow and ops structure

• Establish 3-6 month plan

• Identify new technology partners and ad products

• Agree upon deliverables

Days 1-30

• Create publisher target list

• Create sales collateral outlining value proposition

• Close 5-10 publisher accounts per month

• Implement publisher on-boarding process

• Develop publisher contracts, revenue structure, best practices

• Share market feedback, refine offering

Days 15-180

• Execute on partner development plan to further growth

• Org chart and training• Finalize new processes

and workflow to enhance efficiencies

• Develop new partner-driven advertising products

• Scale revenues, increase margins, build market share

Days 180-

365

Strategy Scale Execution

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Who is 47 Media …and why are they so darn good?

Strong LeadershipNetwork Professionals

We’re a plug-and-play team, combing the right strategy with the right relationships and essential expertise.

Scott Swanson, a 10-year veteran in online advertising, will be your key advisor, acting almost as an interim VP of network development.

Scott applies his knowledge of emerging technologies, real-life pricing and revenue predictions, and the latest trends in web monetization directly to your company’s business goals, allowing for smart decision-making.

The 47 Media team is a group of network development professionals with a strong background in building vertical ad networks from scratch, with long-held contacts in the web publisher community.

Like Scott, they’ve worked directly for leading players in the space, including Glam Media, Vibrant Media, CNET, and Tribal Fusion.

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47 Media Principal: Scott Swanson

Scott is an established veteran in online advertising, with 10 years

of experience in building and developing successful ad networks.

— General Manager & Vice President of Publisher Networks (Glam Media)— Vice President, Network & Partner Development (ViTrue, Inc.)— Vice President, Network Development (Tribal Fusion founding team)— Has also held positions on publisher development teams

at Engage Media and Flycast Communications

Extremely well-known in the publisher development space for his groundbreaking work

with Glam Media and Tribal Fusion, but also for the continuity of his network expertise

and ongoing success in scaling media businesses. Scott is also a thought leader in the online media industry, publishing articles in

Adotas & iMedia Connection, and speaking at industry conferences such as Digital Hollywood and

Ad:Tech.

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47 Media Publisher Development Team: Director Level

Azar Hafizi Director of Publisher Developmentwith 10 years of interactive media experience:

— Director, Network Development, Glam Media— Sr. Publisher Account Executive, Pheedo— Interactive Media Buyer, Exile on 7th

Business development executive specializing in closing Tier 1-2 publishers and vertical/niche sites.

Scott PannierDirector of Publisher Development with 8 years of business development and sales experience:

— Ad Network Development, ValueClick— Senior Affiliate Manager, Tribal Fusion— Business Development, Nextag— Director of Media, Motive Interactive

Specializes in consultative selling to ComScore Top 500 sites

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47 Media Publisher Development Team: Manager Level

Robin Skyrzypek Manager of Publisher Development with 10 years of sales, marketing, and business development experience: — Senior Business Development Manager, InsWeb Corporation— Director of Business Development, Princeton Solutions Group

Uses his strong understanding of multiple industry verticals to sign a number of publisher partnerships.

Colette GummManager of Publisher Developmentwith 5 years of experience recruiting and managing publisher relationships:

— Publisher Development, Vibrant Media— Traffic Manager, CNET Networks— Program Manager, Digital Impact

Specializes in publisher recruitment, lead generation, and Tier 2-3 sites

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Our secret weapon: PubContact

PubContact is 47 Media's proprietary database of over

10,000 publishers and online professionals at

US-based web properties.

Sites cover 17 niche online verticals,

including Automotive, Education,

Entertainment, Health, News, Parenting,

Shopping, Sports, and Travel.

All of these years of experience add up to more than just tried-and-true strategy, surefire methods, and smooth teamwork.

What it really comes down to is relationships.

You simply can’t buy the kinds of warm, trusted relationships that each member of the 47 Media team has from their years of working with some of the web’s top content publishers.

On top of these “friendlies,” 47 Media has built a database of thousands of publisher contacts, for a fast, reliable sales connection.

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But don’t take our word for it.

In just one year of operations, 47 Media has built over a half dozen successful ad networks for premium clients in key niche verticals, providing a strong, sustainable model for revenue growth.

Here’s what they have to say:

“We’ve been using 47 Media’s services for over 9 months. We’re continuously impressed with the quality of their team and their uncanny ability to deliver the results we need.”

– John Mracek, CEO

“We’d use them again in a heartbeat, for both consulting services and active publisher recruitment.”

– Mark Westlake, Chief Revenue Officer

“Scott Swanson’s specific experience really motivated us to hire 47 Media; his team’s skills fit exactly what we needed to grow our company.” – Stanley Wong, Co-Founder & VP Marketing

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Contact us to get started today.

500 Sansome St. #504San Francisco, CA 94111t: 415-504-1357e: info@47media.net