4 Things Your EDO Can Do

to Avoid Site Elimination

IS YOUR COMMUNITY A VICTIM OF SITE ELIMINATION?

Your community may be eliminated by site selectors before you even knew you were being considered…

IF YOU KNOW SITE SELECTORS THEN YOU KNOW…

Site selection decisions rest on many factors

Site selection has become increasingly competitive

Site selectors have many options – and move through them quickly

IF YOU KNOW SITE SELECTORS THEN YOU KNOW…

Because of the speed in which the site selection process moves, it is easy for your community to be eliminated before it is even truly considered

WHAT CAN YOUR EDO DO TO GET ON THE SITE SELECTOR SHORTLIST?

No matter where you think you fall, here are 4 things to consider to make sure your community doesn’t suffer from “site elimination”…

1. WEBSITE NAVIGATION

Your website’s navigation should quickly and easily point your visitors to the key information they need in 3 clicks or less

2. SITES & PROPERTY DATABASE

Your sites and property database should be mobile responsive

And contain workforce and demographic data that can be saved, shared, and printed by your visitors

3. “SEEING” THE DATAYour key data, or data that is requested most by visitors, should be easily digestible

Consider infographics or a way for visitors to visualize or “see” the data you share

4. VISITOR TRACKINGSite selectors aren’t always going to contact you…

Utilizing visitor tracking software that provides contact information and other data fields to help you contact your most important web visitors

LEARN MORE

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