4 Successfully SaaS -y Businesses Using Referral Programs

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  • 4 Successfully SaaS-y Businesses that are Using Referral Programs

  • Referral programs spread the word and grow your business inexpensively

    Referral programs obtain high customer acquisi;ons by capitalizing on the trust of already formed rela;onships

    Referral programs avoid high churn rates by obtaining quality customers from referrals

    Why SaaS businesses rely on referral programs for success?

  • 4 Successful SaaS Businesses with Referral Programs

  • Why Ubers Referral Program Succeeded

    Uber understood the frustra;on the public had with inadequate taxi services

    Uber got their first customers through sponsorship of events by providing free rides to a?endees with the inten;on of capitalizing on the happy customers experience

    Uber offered double incen;ves with $20 for making a referral and $20 to the referral

  • 95% of all users heard about Uber through a referral

    The San Francisco division

    con;nues to grow 3x per year

    The New York division con;nues

    to grow 4x per year

    The London division con;nue to

    grow 5X 6X per year

    Ubers Results

  • Why Dropbox didnt use traditional marketing

    The consumer environment was hos;le with a great number of compe;tors

    Adver;sing was too expensive and ineffec;ve

  • Why Dropboxs Referral Program Succeeded

    Dropbox offered double incen;ves to advocates and referrals

    500mb was given upon a successful referral signup

    Referring was made easy through email, social media, and URLs

  • Dropboxs Results Signups grew from 100 thousand to 4 million in just 15 months from

    the referral program

    The increase in referrals equals a 3900% growth

    The referral program permanently increased signup by 60%

  • Why Airbnbs Referral Program Succeeded

    Airbnb offers double incen;ves with $25 travel credit to the advocate and referral upon comple;on of the referrals first trip.

    Hosts also have a chance to par;cipate with double incen;ves of $75 travel credit for the advocate and the referral upon comple;on of hos;ng their first visitor

    Airbnb made it easier for advocates to refer with social sharing and personalized URLs

    Airbnb acknowledge the necessity of referral tracking and a/b tes;ng to op;mize the referral program

  • Airbnbs Results

    Signups and bookings increased by 300% per day

    Referrals delivered 900% year-on-year growth for 1st ;me bookings

  • Why FreeAgents Referral Program Succeeded

    Free Agent offers double incen;ves with 10% off the monthly subscrip;on perpetually for advocates and referrals

    10% con;nues to be taken off perpetually for advocates with each referral as long as the subscrip;on lasts

    If the advocate refers 10 las;ng referral subscrip;on they can achieve 100% off their subscrip;on

    Sharing methods were made easy

    The referral program naturally created virality

  • FreeAgents Results

    FreeAgent saw a 60-70% increase in conversions for trialists that are referred

    They saw a great increase in peoples willingness to share

    FreeAgent was successful when star;ng out but a referral program increased their numbers drama;cally

  • Take Away One of the surest ways to succeed in demand genera;on is to never become complacent with your results. These four SaaS companies prove that whether tradi;onal methods of marke;ng are failing you or youre looking to increase your already growing customer base, referral programs deliver amazing results. By honing in on your happy customers and capitalizing on their previously formed rela;onships youll capture not only a greater quan;ty of quality leads, but also bypass the main challenges SaaS companies are up against.

  • Are referrals right for you? Take our 10 question quiz to see if referrals will work for you.!

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