4 Successfully SaaS -y Businesses Using Referral Programs

4 Successfully SaaS-y Businesses that are Using Referral Programs

Referral programs spread the word and grow your business inexpensively

Referral programs obtain high customer acquisi;ons by capitalizing on the trust of already formed rela;onships

Referral programs avoid high churn rates by obtaining quality customers from referrals

Why SaaS businesses rely on referral programs for success?

4 Successful SaaS Businesses with Referral Programs

Why Ubers Referral Program Succeeded

Uber understood the frustra;on the public had with inadequate taxi services

Uber got their first customers through sponsorship of events by providing free rides to a?endees with the inten;on of capitalizing on the happy customers experience

Uber offered double incen;ves with $20 for making a referral and $20 to the referral

95% of all users heard about Uber through a referral

The San Francisco division

con;nues to grow 3x per year

The New York division con;nues

to grow 4x per year

The London division con;nue to

grow 5X 6X per year

Ubers Results

Why Dropbox didnt use traditional marketing

The consumer environment was hos;le with a great number of compe;tors

Adver;sing was too expensive and ineffec;ve

Why Dropboxs Referral Program Succeeded

Dropbox offered double incen;ves to advocates and referrals

500mb was given upon a successful referral signup

Referring was made easy through email, social media, and URLs

Dropboxs Results Signups grew from 100 thousand to 4 million in just 15 months from

the referral program

The increase in referrals equals a 3900% growth

The referral program permanently increased signup by 60%

Why Airbnbs Referral Program Succeeded

Airbnb offers double incen;ves with $25 travel credit to the advocate and referral upon comple;on of the referrals first trip.

Hosts also have a chance to par;cipate with double incen;ves of $75 travel credit for the advocate and the referral upon comple;on of hos;ng their first visitor

Airbnb made it easier for advocates to refer with social sharing and personalized URLs

Airbnb acknowledge the necessity of referral tracking and a/b tes;ng to op;mize the referral program

Airbnbs Results

Signups and bookings increased by 300% per day

Referrals delivered 900% year-on-year growth for 1st ;me bookings

Why FreeAgents Referral Program Succeeded

Free Agent offers double incen;ves with 10% off the monthly subscrip;on perpetually for advocates and referrals

10% con;nues to be taken off perpetually for advocates with each referral as long as the subscrip;on lasts

If the advocate refers 10 las;ng referral subscrip;on they can achieve 100% off their subscrip;on

Sharing methods were made easy

The referral program naturally created virality

FreeAgents Results

FreeAgent saw a 60-70% increase in conversions for trialists that are referred

They saw a great increase in peoples willingness to share

FreeAgent was successful when star;ng out but a referral program increased their numbers drama;cally

Take Away One of the surest ways to succeed in demand genera;on is to never become complacent with your results. These four SaaS companies prove that whether tradi;onal methods of marke;ng are failing you or youre looking to increase your already growing customer base, referral programs deliver amazing results. By honing in on your happy customers and capitalizing on their previously formed rela;onships youll capture not only a greater quan;ty of quality leads, but also bypass the main challenges SaaS companies are up against.

Are referrals right for you? Take our 10 question quiz to see if referrals will work for you.!

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