Upload
shoplet-promos
View
142
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Buying promotional jackets for your business? Or a custom jacket for personal use? Read these important tips before making that purchase!
Citation preview
4 IMPORTANT TIPS FOR BUYING
PROMOTIONAL JACKETS
Presented by Shoplet Promos
Want Custom Jackets?
You need to ask yourself a couple of questions before moving forward
Questions to ask…
Who is your target market?
What’s your budget?
What type should I buy?
Fabric? Color? Sizes? Features?
AM I FORGETTING ANYTHING?
Target Market
Does your market wear this style of jacket? Certain demographics don’t wear certain
styles of jackets. If you’re at a trade show in Texas, you shouldn’t give out insulated jackets
If your brand’s target market isn’t likely to wear jackets, it may be hurtful to put your logo on a jacket. It could dilute your brand and confuse consumers. Be careful when purchasing promotional products
Target Market
Are your employees or teammates going to be the recipients of the custom jackets? Popular way to promote team unity, to appear
more credible to customers and it looks good!
Target Market
So, who will wear it? Young professionals? Casual wear? COLD weather? Athletes? Teams?
Important to know, they will require different styles of Jackets
Budget and Goals
What is your overall budget?
What are your goals?
Budget
With literally hundreds of Promotional Jacket options, your budget is KEY
Cost effective jackets will allow you to purchase more shirts with your budget – leading to more people wearing your logo and more impressions
High quality custom jackets may be kept longer by recipient. A satisfied customer will lead to an increase in brand awareness and brand loyalty
Goals
Quality vs. Quantity Higher reach? Want as many people to
recognize your logo as possible? Go for Quantity
Increase brand loyalty? Impress at a Trade Show? Go for Quality
The correct answer: it depends and it’s most likely a combination of both strategies
VS.
Styles
The fun part! Choosing what style to purchase!
Fabric Type
Color
Sizes
Extras?
Fabric Type?
There are so many styles to choose from – you need to make sure your fabric works with your market For example: outdoor, cold weather =
insulated and hooded or athletes= letterman varsity jacket
Ups
cale
!
Outdoorsy!
Colors
Unlike a clothing line, you can’t offer many different color options Does it compliment your logo design? Does it fit within your brand colors?
Sizes
If you don’t know exact sizes, choose a nice distribution of sizes XS to XXXL
Extras
What features will be most useful to your target market?
Waterproof
Hooded Vest
Variety
Don’t forget to get Men’s, Women’s and Youth Jackets if applicable!
Overview 3 Things To Focus On
Who is your recipient? TARGET MARKET WHAT DO THEY WANT
What is your budget? QUALITY vs. QUANTITY RIGHT BALANCE
What style should you buy? FABRICS, COLORS, SIZES
Presented byShoplet Promos
For all your promotional product needs