April 8th, 2016#ThisIsPhXX

Thou

sand

s

All Female

Effect of Closing the Gap in Arizona

All Male

Effect of closing the gap in 2015

GSP would have increased by

$105.2 Billions, 36% of GSP

in 2015 ($295.5

Billions).

$616

$132

$484

CLOSING THE GAP IN AVERAGE RECEIPTS PER

INDIVIDUAL BUSINESSES

Goal: Advance the entrepreneurial ecosystem in Phoenix for women to grow successful businesses through increased connection, communication and access to effective business building resources.

Objective: Increase Phoenix women-owned businesses’ profitability and growth, leading to a

10% increase in jobs created by those businesses over the next three years.

Thereby, establishing Phoenix as a national leader in the creation of successful women owned businesses.

That 10% increase represents 91,000 additional jobs in PhXX in 3

Years

Since August 7th • 6 Group meetings, a mailing list of leadership from

200 stakeholders, over 200 one on one meetings• Developed a regional goal.• Started a map for resources and stakeholders.• Researched all existing data on WBO in Phoenix

and created an info graphic • Developed 3 key action initiatives • Participate survey

Empowered PhXX Member Profile Our select mailing list goes out to over 200 of the Valley’s top stakeholders. We hold an astounding 53.3% open rate and 10.3% click rate.

Our advanced communication strategy including bi-monthly blogs, emails, social media and podcasts reach over 5,000 engaged viewers monthly.

Regular Participants include:• Leadership from economic development agencies• Top women business networking organizations• Established women business owners Non-profit professionals• Corporate employees

Empowered PhXX participants are trusted advisors, service providers

and membership organizations.

Our members reach to over 30,000 of the women business owners in

the Phoenix metro area.

Challenge #1How do you convert momentum and market need

into a cohesive stainable model?

“Just get $%#t done” – Kimber Lanning

Community Collaboration

Action Initiatives

In-depth Training

Challenge #2How do we communicate what we are doing clearly

and in a way that is valuable to your audience?

“ So your trying to reach 50/50 in entrepreneurship. You should just say that” - Kathy Sacks

Mission:Strengthen the PHX

economy by reach 50/50 in entrepreneurship

Updates•Forming a Funding Committee•Marketing Research Sponsorship•New website! Empowered-PhXX.com •Slack Channel

Best Practices•Topic led discussion•Challenging topics• Integrating diverse mentors in diverse industries•New models for funding

Development of Todays Topic