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Huzaifa062
ENVIRONMENT: THE CONSTRAINTS
HOW THE ENVIRONMENT AFFECTS MANAGERS
• Assessing environmental uncertainty ▫ Degree of unpredictable change
dynamic - frequent change stable - minimal change
▫ Environmental complexity the number of components in the
environment amount of information available or
required about those components▫ Managers attempt to minimize uncertainty
ENVIRONMENTAL UNCERTAINTY
STAKEHOLDER RELATIONSHIP MANAGEMENT
•Who are stakeholders?▫ Any constituencies that are affected by the
organization’s decisions and actions
include internaland external groupscan influence the organization
ORGANIZATIONAL STAKEHOLDERS
STAKEHOLDER RELATIONSHIP MANAGEMENT
•Why is stakeholder relationship management important?▫ The more secure the
relationship, the more influence managers will have over organizational outcomes
▫ It’s the “right” thing to do
STAKEHOLDER RELATIONSHIP MANAGEMENT
• How can these relationships be managed?▫ Four steps
identify the stakeholders determine real and potential concerns
of each stakeholder group determine whether stakeholder is
critical determine specific approach to manage
the relationship▫ Approach to a stakeholder group based
on the importance of the group and the degree of environmental uncertainty
MANAGING STAKEHOLDER RELATIONSHIPS
STAKEHOLDER RELATIONSHIP MANAGEMENT
•Boundary spanning▫ Important stakeholder and environmental
uncertainty▫ Interacting to gather and disseminate
information•Stakeholder partnerships
▫ Stakeholder is critical and environmental uncertainty is high
▫ Pursue common goal