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"Airplanes are interesting toys but of no military value." Marshal Ferdinand Foch, Professor of Strategy, Ecole Superieure de Guerre
“I think there is a world market for maybe five computers” Thomas Watson (IBM) 1943
“640k ought to be enough for anybody” Bill Gates, 1981
• Demographic trends – Ageing population – Migration patterns – Urbanization – Gap rich-poor – Generation Y – Generation Z – War for talent
• Environment and sustainability
– Climate change – Scarce resources – Peak oil – Water shortage – Food stress – Clean energy – Smart cities – Bio materials – Cradle-to-cradle – Micro sustainable innovations – Eco activism
• Geopolitical trends – Power shift – Globalization 3.0 – Rising middle class – Energy dependence – The Market State
• Consumer & societal trends
– Mass customization – Ethical buying – ‘Buy local’ – Social & Group buying – Personalization – Sharing economy – Radical transparency – Massive Open Online Courses
(MOOCs) – Personal Health – Digital divide
• Technology trends – Big Data/ data science – Internet of Things (IoT) – Augmented Reality – Consumerization of IT (BYOD) – Technology ‘as a Service’ – Home 3D printing – Business 3D printing – Bioprinting – Enhanced Humans – Wearable Technologies
• Business trends – Life Cycle Assessment – Disintermediation – Crowdsourcing & funding – Open innovation – Gamification – Corporate Social Responsibility
(CSR) – Cause Marketing – Social Business Innovation – Social entrepreneurs – Intrapreneurship – Businesses get social – Virtualization of the corporation
www.fredericdemeyer.com
Internet of Communi-
cation
Internet of Energy
Internet of Logistics
IoT
• Distributed energy • 3D printing • MOOCs • Big Data, Robotics, AI, … • Rise of the commons • From ownership to access • Crowdfunding, social capital,
new entrepreneurship, …
Changing WHY we make things
Changing how we CONCEIVE
things
Changing how we MAKE things
Changing how we MARKET
things
Changing environment
(slightly) less best selling author
Frederic De Meyer
Changing WHY we make things
Changing how we CONCEIVE
things
Changing how we MAKE
things
Changing how we MARKET
things
Changing environment
• Sharing economy • Social innovation • Business model
Disruption • Biomimicry • Cradle-to-cradle • Internet of
Everything • Peer-to-peer • Mass customization • Crowdsourcing
• 3D printing • Bioprinting • DIY (Do-it-Yourself) • Biomaterials • Co-development and
open innovation
• Crowdsourcing • Crowdselling • Radical Transparency
(LCA’s) • Gamification • Cause-marketing • Desintermediation
• Eco-activism • Urbanisation • Power shift • Globalization 3.0 • Ageing population • Gen Y/Z • Resource Scarcity
Sharing economy
Changing WHY we make things
Changing how we CONCEIVE
things
Changing how we MAKE things
Changing how we MARKET
things
Changing environment
willing to share or rent personal items (Nielsen, 2014)
agree they could live happier without the majority of things they own (Havas prosumer report 2014)
of sharers would recommend the last sharing service they used to friends or colleagues (Havas prosumer report 2014)
Sharing Economy market potential set to grow over In coming years (European Commission Business Innovation Observatory, 2014)
Sharing economy
Changing WHY we make things
Changing how we CONCEIVE
things
Changing how we MAKE things
Changing how we MARKET
things
Changing environment
Sharing economy
Changing WHY we make things
Changing how we CONCEIVE
things
Changing how we MAKE things
Changing how we MARKET
things
Changing environment
Is the new world order threatening Western hegemony?
Is 3D printing threatening global logistics?
Is the sharing economy threatening the usual way of doing things?
Sources for major slides • Slide 18 & 19: http://www.wired.com/2013/12/sharing-economy-goes-corporate/ • Slide 17: h"p://blog.ponoko.com/2011/05/14/aerospace-‐industry-‐adop>ng-‐3d-‐print-‐technology/ • Slide 28: h"p://inhabitat.com/12000-‐square-‐foot-‐3d-‐printed-‐mansion-‐pops-‐up-‐in-‐china/ • Slide 29: http://www.3Dprintcanalhouse.com • Slide 32: h"p://inhabitat.com/west-‐african-‐inventor-‐makes-‐a-‐100-‐3d-‐printer-‐from-‐e-‐waste/ • Slide 34: h"p://singularityhub.com/2014/02/11/intricate-‐3d-‐printed-‐materials-‐lighter-‐than-‐water-‐as-‐strong-‐as-‐steel/ • Slide 37: h"p://newsfeed.>me.com/2013/05/24/nasa-‐funded-‐3d-‐food-‐printer-‐could-‐it-‐end-‐world-‐hunger/ • Slide 38: h"p://www.explainingthefuture.com/bioprin>ng.html • Slide 39: h"p://www.fastcompany.com/3006145/mits-‐new-‐self-‐assembly-‐lab-‐building-‐paradigm-‐shiG-‐4-‐d-‐manufacturing • Slide 43: h"p://uk.businessinsider.com/sta>s>cs-‐on-‐chinas-‐investment-‐abroad-‐2015-‐2?r=US • Slide 44: h"p://blogs.wsj.com/economics/2013/10/03/most-‐new-‐large-‐companies-‐to-‐come-‐from-‐emerging-‐markets/?mod=e2tw • Slide 45: h"ps://hbr.org/2013/10/four-‐major-‐changes-‐in-‐global-‐prosperity/ • Slide 46: http://uk.businessinsider.com/statistics-on-chinas-investment-abroad-2015-2?r=US • Slide 48: http://www.21stcentech.com/urban-landscapes-and-agriculture-update-new-technology-to-assess-water-stress/ • Slide 49: http://climate.nasa.gov/news/645/