33
Reasons Massive List Posts Are Useless by Joel Harrison

31 Reasons Massive List Posts are Useless for Content Marketing

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Page 1: 31 Reasons Massive List Posts are Useless for Content Marketing

ReasonsMassive List PostsAre Useless

by Joel Harrison

Page 2: 31 Reasons Massive List Posts are Useless for Content Marketing

1

No one reads everypoint anyways

Page 3: 31 Reasons Massive List Posts are Useless for Content Marketing

2

Even if they did,basic psychology says

we only remember the firstand last points, rendering the

middle 47 points useless

Page 4: 31 Reasons Massive List Posts are Useless for Content Marketing

3

Large lists don't goin-depth

Page 5: 31 Reasons Massive List Posts are Useless for Content Marketing

4

They defeat thepurpose of a list: simplification of ideas

Page 6: 31 Reasons Massive List Posts are Useless for Content Marketing

5

People don’t have thetime to read it all

Page 7: 31 Reasons Massive List Posts are Useless for Content Marketing

6

They getbookmarked

but never returned to

Page 8: 31 Reasons Massive List Posts are Useless for Content Marketing

7

They get shared becausethey look valuable,but no one reads them

Page 9: 31 Reasons Massive List Posts are Useless for Content Marketing

8

They appearvalue rich, butaren't actionable

Page 10: 31 Reasons Massive List Posts are Useless for Content Marketing

9

You could havewritten 5 in-depth

articles instead

Page 11: 31 Reasons Massive List Posts are Useless for Content Marketing

10

They tend torepeat themselves

Page 12: 31 Reasons Massive List Posts are Useless for Content Marketing

11

They often say the same thing twice

Page 13: 31 Reasons Massive List Posts are Useless for Content Marketing

12

I can’t countpast my 10 fingers

Page 14: 31 Reasons Massive List Posts are Useless for Content Marketing

13

Did you really need to takeso many words to get

your point across?

Page 15: 31 Reasons Massive List Posts are Useless for Content Marketing

14

Didyou actually

think about whatyour audience wants?

Page 16: 31 Reasons Massive List Posts are Useless for Content Marketing

15

The points may contradict each other

Page 17: 31 Reasons Massive List Posts are Useless for Content Marketing

16

No they don’t

Page 18: 31 Reasons Massive List Posts are Useless for Content Marketing

17

Anyone can simplycompile other

people's ideas

Page 19: 31 Reasons Massive List Posts are Useless for Content Marketing

18

Just writea book if you

have so many ideas

Page 20: 31 Reasons Massive List Posts are Useless for Content Marketing

19

My thumb hurts fromthe scrolling on myphone whenyour list islong

Page 21: 31 Reasons Massive List Posts are Useless for Content Marketing

20

Put down your ego, large numbers don't mean you're better than me

Page 22: 31 Reasons Massive List Posts are Useless for Content Marketing

21

They often have filler points

Page 23: 31 Reasons Massive List Posts are Useless for Content Marketing

22

They canmeander more easily

Page 24: 31 Reasons Massive List Posts are Useless for Content Marketing

23

They're written for thewriter, not theaudience’sexperience

Page 25: 31 Reasons Massive List Posts are Useless for Content Marketing

24

People have already said mostof your points before anyways

Page 26: 31 Reasons Massive List Posts are Useless for Content Marketing

25

How could you possiblyhave a direct actionstep when there are

so many ideas

Page 27: 31 Reasons Massive List Posts are Useless for Content Marketing

26

It’s likegiving someone an

entire encyclopediaset and saying “this will

help solve your problems”

Page 28: 31 Reasons Massive List Posts are Useless for Content Marketing

27

See, even this list’s value is dwindlingnow…

Page 29: 31 Reasons Massive List Posts are Useless for Content Marketing

28

Maybe Ishould give up

Page 30: 31 Reasons Massive List Posts are Useless for Content Marketing

29

But have a made my point?

Page 31: 31 Reasons Massive List Posts are Useless for Content Marketing

30

“The mostvaluable of all talents isthat of never using two

words when one will do.”–Thomas Jefferson

Page 32: 31 Reasons Massive List Posts are Useless for Content Marketing

31

Just avoid massivelist posts!

Page 33: 31 Reasons Massive List Posts are Useless for Content Marketing