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31 Book Marketing Ideas | Video on Your Author Page! This is Tip #8 in a series of 31!
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31 Book Marketing Ideas That Will Help You Sell More Books
Tip #8: Video on Your Author Page!
Why Include Video?• You want send people who want to buy your
book to your author page AND you want to include a video!
Benefits of a Video on Your Sales Page!
• Nearly 40% of consumers report that videos increase their likelihood of making a purchase on a mobile device.
5 Insider’s Secrets
Insider’s Secret #1• Keep your video focused on the story behind the
book!
Insider’s Secret #2• Keep your videos on under 2 minutes! You
don’t want to lose your audience.
Insider’s Secret #3
• It’s best to add copy under your video player enhancing what you’ve highlighted in your video!
Insider’s Secret #4• Don’t forget to ask for the sale at the end of
your video!
Insider’s Secret #5• You don’t need a studio to shoot a simple
video for your sales page! Keep it simple!
2 Immediate Action Steps To Implementing This Lesson!
Action Step #1
• Practice a few times. This a VERY important video and you want it to be seamless and smooth!
Action Step #2• Get feedback! Once you’ve recorded a version
you’re happy with, ask a few people to make sure you communicate the important points and you ask for the sale!
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