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With social media you can build your community and grow your brand. But you've got to learn the rules before you can play the game. Learn the most common mistakes organizations and companies make when using social media. Presented during a public relations conference hosted by Indiana Wesleyan University in January 2013.
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THIRTY COMMON!SOCIAL MEDIA!PARTY FOULS.
@AMYL_BISHOP
www.slideshare.net/amybishop
SOCIAL MEDIA ALLOWS YOU TO GROW A COMMUNITY & BUILD A BRAND.
BUT YOU’VE GOT TO LEARN THE RULES BEFORE YOU CAN PLAY THE GAME.
CRACK THE EGG USE PROFESSIONAL PROFILE PHOTOS. 1
INCLUDE A RELEVANT FACEBOOK COVER
IMAGE. 2
TAILOR & CUSTOMIZE CONTENT FOR EACH CHANNEL. 3
DISABLE TWITTER AUTOSHARING TO
FACEBOOK OR LINKEDIN. 4
SHORTEN & TRACK LINKS ON TWITTER. 5
REFRAIN FROM PUSHING APP UPDATES TO ALL
SOCIAL NETWORKS. 6
DO NOT SHARE INSTAGRAM IMAGES ON TWITTER. 7
DO NOT USE #IRRELEVANTHASHTAGS 8
NO HASHTAGS ON FACEBOOK. EVER. 9
AVOID TOO MANY UPDATES IN TOO
SHORT AN AMOUNT OF TIME. 10
REQUEST NEW LINKEDIN CONNECTIONS WITH CUSTOM MESSAGES 11
KEEP TWITTER ACCOUNTS PUBLIC. 12
DO NOT SEPARATE PERSONAL & PROFESSIONAL ACCOUNTS. 13
SHARE CONTENT FOCUSED ON 3-4 MAIN
AREAS RELATED TO YOUR BRAND 14
DO NOT SEND NEW FOLLOWERS A SALES PITCH IMMEDIATELY 15
DO NOT REQUEST RT’S OR LIKES TOO
FREQUENTLY 16
DO NOT BEG FOLLOWERS TO CONNECT WITH YOU ON EVERY OTHER NETWORK 17
TAILOR & CUSTOMIZE DIRECT MESSAGES
NO AUTOMATION. 18
KEEP BUSINESS ACCOUNTS CONVERSATIONAL BUT NOT TOO PERSONAL 19
NO F@#%$&! PROFANITY 20
TREAT SOCIAL MEDIA LIKE A TELEPHONE NOT A MEGAPHONE 21
SHARE VALUABLE CONTENT & SITE
THE SOURCE 22
DO NOT REPEATEDLY SHARE THE SAME SELF-PROMOTING CONTENT 23
PUT YOUR AUDIENCES’ NEEDS AHEAD OF
YOUR WANTS 24
DO NOT SPAM TWEET CHATS WITH IRRELEVANT LINKS 25
OMG PPL DON’T USE 2 MANY ABBREVIATIONS BC IT’S NAGI 26
CREATE A COMMUNITY BY MENTIONING OTHERS 27
DO NOT HOLD GRUDGES IF PEOPLE
UNFOLLOW YOU 28
DO NOT HOLD GRUDGES IF PEOPLE
UNFOLLOW YOU 28
PROOF READ EVERYTHING 29
LIMIT EXCLAMATION POINTS!!!!!!!!!!!!!!!!!! 30
SOCIAL MEDIA QUESTIONS?
@AMYL_BISHOP