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THIRTY COMMON SOCIAL MEDIA PARTY FOULS. @AMYL_BISHOP

30 Social Media Party Fouls

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With social media you can build your community and grow your brand. But you've got to learn the rules before you can play the game. Learn the most common mistakes organizations and companies make when using social media. Presented during a public relations conference hosted by Indiana Wesleyan University in January 2013.

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Page 1: 30 Social Media Party Fouls

THIRTY COMMON!SOCIAL MEDIA!PARTY FOULS.

@AMYL_BISHOP

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www.slideshare.net/amybishop

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SOCIAL MEDIA ALLOWS YOU TO GROW A COMMUNITY & BUILD A BRAND.

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BUT YOU’VE GOT TO LEARN THE RULES BEFORE YOU CAN PLAY THE GAME.

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CRACK THE EGG USE PROFESSIONAL PROFILE PHOTOS. 1

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INCLUDE A RELEVANT FACEBOOK COVER

IMAGE. 2

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TAILOR & CUSTOMIZE CONTENT FOR EACH CHANNEL. 3

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DISABLE TWITTER AUTOSHARING TO

FACEBOOK OR LINKEDIN. 4

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SHORTEN & TRACK LINKS ON TWITTER. 5

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REFRAIN FROM PUSHING APP UPDATES TO ALL

SOCIAL NETWORKS. 6

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DO NOT SHARE INSTAGRAM IMAGES ON TWITTER. 7

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DO NOT USE #IRRELEVANTHASHTAGS 8

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NO HASHTAGS ON FACEBOOK. EVER. 9

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AVOID TOO MANY UPDATES IN TOO

SHORT AN AMOUNT OF TIME. 10

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REQUEST NEW LINKEDIN CONNECTIONS WITH CUSTOM MESSAGES 11

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KEEP TWITTER ACCOUNTS PUBLIC. 12

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DO NOT SEPARATE PERSONAL & PROFESSIONAL ACCOUNTS. 13

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SHARE CONTENT FOCUSED ON 3-4 MAIN

AREAS RELATED TO YOUR BRAND 14

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DO NOT SEND NEW FOLLOWERS A SALES PITCH IMMEDIATELY 15

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DO NOT REQUEST RT’S OR LIKES TOO

FREQUENTLY 16

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DO NOT BEG FOLLOWERS TO CONNECT WITH YOU ON EVERY OTHER NETWORK 17

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TAILOR & CUSTOMIZE DIRECT MESSAGES

NO AUTOMATION. 18

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KEEP BUSINESS ACCOUNTS CONVERSATIONAL BUT NOT TOO PERSONAL 19

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NO F@#%$&! PROFANITY 20

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TREAT SOCIAL MEDIA LIKE A TELEPHONE NOT A MEGAPHONE 21

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SHARE VALUABLE CONTENT & SITE

THE SOURCE 22

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DO NOT REPEATEDLY SHARE THE SAME SELF-PROMOTING CONTENT 23

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PUT YOUR AUDIENCES’ NEEDS AHEAD OF

YOUR WANTS 24

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DO NOT SPAM TWEET CHATS WITH IRRELEVANT LINKS 25

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OMG PPL DON’T USE 2 MANY ABBREVIATIONS BC IT’S NAGI 26

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CREATE A COMMUNITY BY MENTIONING OTHERS 27

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DO NOT HOLD GRUDGES IF PEOPLE

UNFOLLOW YOU 28

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DO NOT HOLD GRUDGES IF PEOPLE

UNFOLLOW YOU 28

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PROOF READ EVERYTHING 29

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LIMIT EXCLAMATION POINTS!!!!!!!!!!!!!!!!!! 30

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SOCIAL MEDIA QUESTIONS?

@AMYL_BISHOP