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My in terview & cover ar ticle on next gen guru , Gabr ie l le Berns te in – you cou ldlearn a lo t from th is ange l

3 unconventional famous in your f ield lessons from GabrielleBernstein

You could really hate GabrielleBernstein. Only 33 years old and she’salready published three books,including a New York Times bestseller.She’s been featured in more mediaoutlets than you can count, including amultipage spreads in BusinessWeekand the New York Times Sunday StyleSection.

Then there’s Oprah.

A few months ago, the Queen of All Mediainterviewed Bernstein for an hour on her show,Super Soul Sunday, anointing her a “nextgeneration thought leader.”

But if you focused on the envy and excuses (“Idon’t have a background in PR. I don’t live inNew York.) you’d be overlooking the BigBusiness lessons Gabrielle Bernstein has foryou.

Here are three:

1. You don’t have to create a newrecipe, just add new ingredients (nodto Derek Halpern for that catchphrase.)

Namely, you. And your own brand of swagga.

Too many wanna be famous- in-your- fieldersget stuck thinking that what they know is“obvious” or “just common sense” and notsomething others would pay for. Or that they need to learn more or create a process or dream an idea that’s entirelyoriginal to be fame-worthy.

That’s a big fat lie. And Gabby can prove it.

Bernstein didn’t create the core curriculum that she teaches in her courses and talks about in her lectures. And sheisn’t even the first well- known spiritual leader to bring those exact concepts – A Course in Miracles – to the masses.(Wait, it gets even better – although she’s world famous for it, Marianne Williamson didn’t create ACIM either. But shedid do something remarkable and valuable: she made it accessible to the masses through her books, talks andrecordings.)

Gabrielle takes the ideas from A Course in Miracles and teaches them to her specific tribe in their language, so thatthey can improve their lives.

2. Be unapologetic.

About your message. About why your ideas, experience and expertise will help people and maybe evenrevolutionize your industry.

“I believe wholeheartedly and unapologetically that the message has to be spread far and wide.”

This bred- in- the-bones belief lets Gabby be shameless in promoting herself. She has utter confidence that herteachings help improve people’s lives.

Here’s the genius behind being unapologet ic about your message or methodology: when you take thefocus of f promot ing yourself and put it squarely on what you’re teaching (the problem you solve), itbecomes so much easier to grow an audience of fans.

Best of all, exercising your big belief in what you’re doing pays off in greenbacks, too. Bloomberg Businessweekquotes women’s business expert, Tory Johnson,

“Gabby is a hustler. She doesn’t sit back waiting for the world to discover her brilliance. Many of hercompetitors are more modest—and their bank accounts are leaner for it.”

Don’t wait for the world to discover your brilliance. Get out there and spread your message.

3. Bust those tradit ional business models.

One more limiting factor in the leaders and experts world? Relying on traditional business models. I call it the “that’show you have to do it” trap – proposals, charging by the hour, project-based, one-on-one services, etc. But youcan absolutely break free and craft a bold new model.

Bernstein has so many st reams of income, she can hardly keep t rack of them all.

Here’s a survey of what I found:

Books

Workbooks

Speaking

Yoga classes

Group coaching

Meditation albums

Lecture videos and audios

Audio courses

Video courses

iPhone apps

Be like Gabby! Go multimedia and multiple streams of income. Pick one new method and add it to what you’recurrently doing.

Your Fame Boosting Assignment:

This week, practice being unapologetic. When people ask what you do, tell them. Tell them what you’re passionateabout and how you want to shake things up, for your clients or in your industry. You’ll be amazed at the reaction youget.

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