3 Things They Don’t Tell You About Community Management

#1 Potential size is more important than actual size

#2 Empower your community to stand out

#3 Detach yourself to be credible

@geetarchurchy

I am a Digital Strategist at Edelman Digital in the UK, where they let me play on Twitter and come up with cool things to do for our clients on the Internet.

I consult brands to try and help them understand the digital landscape that they operate in and to identify the opportunities that social media can bring to their business. The aim of this is to help them provide a service that their customers will want to interact with and ultimately benefit from - for me, the community comes first.

A key part of my role is the identification of insights through statistical analysis of online behaviour to shape digital strategy.

I manage communities and develop content strategies that help brands to connect with their audience and have extensive experience crisis management, reporting and analysis for global brands.

My background is in blogging, music and consumer PR, but my passion is for all things digital and how we use emerging technologies to communicate and how this can change cultures and society.

WWW.SELDOMSEENKID.CO.UK