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The Community Roundtable www.communityroundtable.com
@TheCR
3 Steps to Creating Powerful Online Communities
Step 1 Understand Community Dynamics
What is Community?
Community is NOT
Community IS
Community
A group of people with unique shared values, behaviors, and artifacts
Why Use A Community Structure?
• Networked structures speed information transfer
• Shared ownership and commitment • Maximize investments • Reduce costs
Business Goals Determine Ideal Size for A Community
Online Communi+es
Size Density of Relationships
Groups Communities Networks
Solve Collaborate Inspire Inform
Connect Solicit Input
Complexity of Desired Outcome
Compromise Discover
Find
Community management is about building relationships, not just about sharing content with a network
Content Network Community
Community management is about building relationships, not just about sharing content with a network
Content Network Community
Community management is about building relationships, not just about sharing content with a network
Content Network Community
Measurable But Not Immediate
Investment
Retu
rn
Measurable But Not Immediate
Investment
Retu
rn
Measurable But Not Immediate
Investment
Retu
rn
Measurable But Not Immediate
Investment
Retu
rn
Measurable But Not Immediate
Investment
Retu
rn
Communities Mature & Change
Time
Impa
ct
Phase 1 – Strong
Hierarchy
Phase 2 – Emergent
Community
Phase 3 –Community
Phase 4 –Networked
Communities Mature & Change
Time
Impa
ct
Phase 1 – Strong
Hierarchy
Phase 2 – Emergent
Community
Phase 3 –Community
Phase 4 –Networked
Behavior Change
Communities Mature & Change
Time
Impa
ct
Phase 1 – Strong
Hierarchy
Phase 2 – Emergent
Community
Phase 3 –Community
Phase 4 –Networked
Behavior Change
Pull
Communities Mature & Change
Time
Impa
ct
Phase 1 – Strong
Hierarchy
Phase 2 – Emergent
Community
Phase 3 –Community
Phase 4 –Networked
Behavior Change
Pull
Growth
Communities Mature & Change
Time
Impa
ct
Phase 1 – Strong
Hierarchy
Phase 2 – Emergent
Community
Phase 3 –Community
Phase 4 –Networked
Behavior Change
Pull
Growth
Transform
Step 2 Define A Community Strategy
Articulate The Basics
Shared Purpose
Business goals
Member Goals
Member Characteristics will Determine Investment
What will success look like?
Articulate your goals in terms of time, cost or quality
How will the community change how people work?
Step 3 Invest in Community Management
Be Clear About What You Want
http://www.flickr.com/photos/machineproject/5162106562/
Observe Your Audience
Image
http://www.flickr.com/photos/mfakheri/2815755503/
Be Valuable
http://www.flickr.com/photos/donshall/1143987002/
Be Welcoming
Faces Are Critical
Schedule
http://www.flickr.com/photos/vidiot/61484953/
Keep A Regular Schedule
Provide a Guide
http://www.flickr.com/photos/chiotsrun/4417919229/
Be A Connector
http://www.flickr.com/photos/sheila_steele/161726592/
Bring Catnip
Have Rules http://www.flickr.com/photos/strandloper/1385105547/
Encourage Your Cheeseheads
Ride The Waves http://www.flickr.com/photos/tk_five_0/2279894817/
http://www.flickr.com/photos/jfchenier/2409726404/
Don’t Ignore
Text
http://www.flickr.com/photos/cecilanne_r-s/3541646602/
Be Multi-Modal
http://www.flickr.com/photos/islespunkfan/2746157133/
Protect the Fish
Risks of Not Having Community Management
http://www.flickr.com/photos/jcolivera/2809988605/
Ghost Town
http://www.flickr.com/photos/pedjap/74410434/
Land of 1,000 Flowers
http://www.flickr.com/photos/thomasfordmemoriallibrary/3467799183/
Drama Central
http://www.flickr.com/photos/gordontarpley/1481380410/
A Circling Storm
http://www.flickr.com/photos/swirlingthoughts/162016762/
A Clique
Key Take-Aways
1. Clearly articulate the shared value for the community you are building
2. Communities start and compound value over time
3. Invest in community management
4. Understand your audience’s motivators and needs
5. Offer a consistent experience for community members
Download reports for free at:
www.communityroundtable.com/research
Thank you! Questions? Rachel Happe The Community Roundtable [email protected] @rhappe
About The Community Roundtable
Mission: Advance the Business of Community
1. Champion: Advocate for the needs of community business owners and teams
2. Educate: Provide training solutions to community and social business leaders
3. Curate: Aggregate, document and share community management best practices
Member Organizations & Clients
Services • TheCR Network • TheCR Advisory • TheCR Research • Community Management Training
Rachel Happe Principal and Co-Founder @rhappe
Jim Storer Principal and Co-Founder @jimstorer
Leadership Team
