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eMarketing event Portlaoise July 2012
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3 steps to digital marketing success
Process1. Discovery2. Facts & insights3. Position/Pitch4. Strategy5. Plans6. Raw material7. Creation8. Marketing
3 steps to digital marketing success
Pitch > Present > Attract
Pitch
Why
Pitch
WhyHow
What
Pitch•Company•Customers•Competitors
3C’s
Present
Present•Connect• Ingredients•Design •Convert
Connect Your hook?
Ingredients BrandCopyImagesVideo
Design
Functional & aesthetic design
Functional & aesthetic design
Functional & aesthetic design
Functional & aesthetic design
Convert
Present•Connect• Ingredients•Design •Convert
Attract
Attract•Marketing strategy – one!• Select your tactics – just a few• Search marketing - foundation• Share & converse - opportunity
Simple“Making the simple
complicated is commonplace;
Simple“Making the simple
complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity”
Charlie Mingus (Musician)
3 step to digital marketing success
Pitch > Present > Attract
Ed Field1890-927-800edfield@diginomarketing.comwww.diginomarketing.com
Ed Field1890-927-800edfield@diginomarketing.comwww.diginomarketing.com