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If your aim is drive down your cost per lead, take another look at retargeting. Your sales team can’t possibly address the 95% of visitors to your website who don’t convert, but there’s juice left in that orange. Squeeze more value out of your existing search marketing efforts! • Segment your audience for maximum effectiveness • Create and manage contextual and compelling ads • Woo your user by optimizing your frequency cap and retargeting duration Webmarketing123 is a Bay-Area Digital Marketing Agency. Our distinctive approach: pair a metrics-rich methodology with an understanding of our clients’ unique business goals and challenges. We combine a deep expertise across industry verticals, smart use of automation, and efficient use of analytics to inform data-driven decision-making. At Webmarketing123, each client has a dedicated team employing Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, and/or Social Media Marketing (SMM) to create remarkable, results-driven marketing programs.
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Alan Chan Director, Digital Media
3 Secrets to Successful Retargeting
Today’s Hosts:
Evan Specter
Content Marketing Specialist
Dial-in: 1 (480) 297-0020 Access Code: 353-597-333
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1 What Is Retargeting and Why Should You Use It
2 The Science of Retargeting
3 Four Retargeting Strategies We Like
Webinar Agenda
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Founded in 2004
120+ Clients
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Proprietary Attribution Tool
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What is Retarge,ng?
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What is Retarge,ng?
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What is Retarge,ng?
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What is Retarge,ng?
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What is Retarge,ng?
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Target specific messages to Visitors who:
What is Retarge,ng?
visited your site and left without taking an action
downloaded a whitepaper or signed up for a free trial
Let their free trial expire
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Increase the value of your current paid search campaign
Reach customers who you’ve already qualified
Gain intelligence through segmentation
Increase the number of conversions
Decrease your cost per lead
Why Use Retarge,ng?
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1 What Is Retargeting and Why Should You Use It
2 The Science of Retargeting
3 Four Retargeting Strategies We Like
Webinar Agenda
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The Science of Retarge,ng
THANK YOU
Home Product Page Shopping Cart Thank You
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The Science of Retarge,ng
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The Science of Retarge,ng
The Google Display Network reaches 92% of U.S. Online Adults
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The Science of Retarge,ng: Frequency & Dura,on
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The Science of Retarge,ng: Frequency & Dura,on
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The Science of Retarge,ng: Ad Relevance
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Target specific messages to Visitors who:
visited your site and left without taking an action
downloaded a whitepaper or signed up for a free trial
Let their free trial expire
The Science of Retarge,ng
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The Science of Retarge,ng: Ads Relevant
Text Ads
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The Science of Retarge,ng Ads Relevant
Text Ads
Display
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The Science of Retarge,ng: Ads Relevant
Text Ads
Multi-media or Video
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The Science of Retarge,ng: Ads Relevant and Ac,va,ng
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1 What Is Retargeting and Why Should You Use It
2 The Science of Retargeting
3 Four Retargeting Strategies We Like
Webinar Agenda
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Six Remarketing Strategies
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Occasions
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New Product/Free Trial
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Staggered Discount
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Portfolio List Strategy
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Key Takeaways
1
2
3
Retargeting reduces your cost per lead
Like all digital marketing, it’s possible to start small, experiment and optimize.
Big plans are made of small steps. What is the best next step you can take towards marketing your business online?
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• Request a Customized SEO Assessment Today. You May Qualify for a $50 Amazon.com Gift Card! • Email [email protected] • Or visit bit.ly/wm123seo
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1. Discover the cost of not ranking in the top positions on search engines and much revenue is being lost to higher ranked competitors
2. Find out where you rank against your top competitors and what
tactics they’re employing. 3. Compare digital strategies: Paid Search, Organic Search, Display
Advertisiing, Social Media Marketing.
Request a Consultation: bit.ly/wm123seo
What can you learn from speaking with one of our analysts?
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Next Week: Socialize Your Search Strategy with Google+
