FIX THREE

REALLY BADBUSINESS MITSAKES THAT MOST ENTREPRENEURS MAKE

By Dawnna St Louis - Business Growth Keynote Speaker - http://www.dawnna.com

foundational

SOME ENTREPRENEURS HAVE A

GUARDIAN ANGEL LOOKING OUT FOR THEIR SUCCESS…

WHILE OTHERS KNOW THAT

THE STRUGGLE

IS REAL.Really real.

SO WHEN I DISCOVERED 3 REALLY BAD

BUSINESS MISTAKESTHAT MOST

ENTREPRENEURS MAKE, I HAD TO SHARE THE FIXES!

foundational

MISTAKE #1

LACK OF CLARITYWait! What do you do again?

ASK AN ENTREPRENEUR

“WHAT DO YOU DO?”

AND THE LACK OF CLARITY IN THEIR ANSWER WILL

ASTOUND (AND ANNOY) YOU.

OK… So remember when flip phones were all the rage and there was an outbreak of polio. Ok. So… Uh… hold on…let me get my slides and batteries for my clicker…. blah, blah, blah…

OK… So remember when flip phones were all the rage and there was an outbreak of polio. Ok. So… Uh… hold on…let me get my slides and batteries for my clicker…. blah, blah, blah…

STOP

FIX IT #1

WHAT, WHO, & WHY

WHAT YOU DO, WHO YOU DO IT FOR, & WHY THEY’D PAY FOR IT

YOU GET 7 SECONDS… SO NAIL ‘EM!

As a Business Growth Keynote Speaker I share insider secrets with people like you who want more money, better service, and epic leadership which I discovered when I transformed my own 5-man startup into a 9-figure international consultancy out of my kitchen.

MISTAKE #2

NOT KNOWING YOUR AUDIENCE

EVERYONE IS NOT A TARGET MARKET.

FIX IT #2

GET YOUR TARGET

FOR WHOM CAN YOU SOLVE A PROBLEM?

WHY WILL THEY PAY FOR YOUR SOLUTION?

They are both 40 year old college educated males, but fall

into distinctly different target markets for many brands.

NO ONE EVEN KNEW WHAT E.D. WAS UNTIL PFIZER DEFINED THE PROBLEM IN MEN AND DEVELOPED THE LITTLE BLUE PILL.

IDENTIFY THE PEOPLE WITH THE PROBLEM FOR WHICH YOU HAVE THE CURE

A - WHO WILL YOU TARGET?Business (B2B) Consumer (B2C)

<—OR —>

WHAT PROBLEM WILL YOU SOLVE?

BIZ TRENDS INNOVATION

PRODUCTIVITY

WHAT PROBLEM WILL YOU SOLVE?

BIZ TRENDS INNOVATION

PRODUCTIVITY

BIZ GROWTH HIGHER MARGINS

BETTER SALES LOWER COSTS

WHAT PROBLEM WILL YOU SOLVE?

BIZ TRENDS INNOVATION

PRODUCTIVITY

BIZ GROWTH HIGHER MARGINS

BETTER SALES LOWER COSTS

EFFICIENCY LEADERSHIP

TEAM-BUILDING

WHAT CURE DO YOU HAVE?

WHAT CURE DO YOU HAVE?

REAL WORLD SOLUTIONS

WITH QUANTIFIABLE RESULTS

EQUALS CREDIBILITY.

HINT: YOUR TARGET IS LIKELY IN A ROLE TODAY

THAT YOU PREVIOUSLY HELD; FACING PROBLEMS YOU PREVIOUSLY SOLVED.

THINK ABOUT IT THIS WAY: YOU CAN’T TEACH SOMEONE HOW TO SCALE MOUNT EVEREST IF

YOU’VE NEVER DONE IT.

MISTAKE #3

CRAPPY COPYStop being boring!

BORING COPY SUCKS

IF THEY WON’T READ YOUR MARKETING MATERIAL THEY WILL NEVER EVER EVER HIRE

YOU… EVER.

FIXT IT #3

LET YOUR PERSONALITY SHINE

YOUR COPY SHOULD SOUND LIKE YOU ARE TALKING TO YOUR CUSTOMER OVER COFFEE. NO… REALLY… IT SHOULD.

CONNECT WITH THEIR CHALLENGE EVEN WHEN TALKING ABOUT YOURSELF.

MEET DAWNNAA SAMPLE OF COPY WITH CHARACTER

and a little shameless self-promotion

Sure, you have a great idea. But turning a great idea into business growth can feel like running the gauntlet on American Ninja Warrior… over hot-coals…in hurricane force winds! OUCH!

But amazing business growth doesn’t have to be that way.

You can quickly turn ideas into major bank. Get teams to dance to your leadership beat. And easily influence others… No Jedi mind-tricks, light sabers, or battles with the dark-side required. Scratch that… you can have a light saber. Everyone wants a light saber.

All you have to do is attend one of my entertaining and engaging keynote presentations. You’ll leverage the same insider techniques I used in my 20+ year career to transform my 5-person team into a highly sought-after international consultancy. You’ll be craved by your customers, envied by your competitors, and buzzed about in your industry… just like we were!

Want that kind of mojo in your business?

Then reach Dawnna now.

RECAP

FIX IT #1 USE WHO, WHAT, AND WHY TO ADD

CLARITY TO YOUR BUSINESS MESSAGE.

Tell me what you do (and what’s in it for me) in 7 seconds.

FIX IT #2 IDENTIFY PEOPLE WITH THE PROBLEM

FOR WHICH YOU HAVE THE CURE.Everyone won’t want you… fine! But the ones who do

will pay you well.

FIX IT #3 HAVE A CONVERSATION WITH YOUR

TARGET AUDIENCE. THEY HAVE TO LIKE YOU FIRST. YOUR CURE WILL JUSTIFY

WHY THEY SHOULD BUY YOU.

Stop selling. Start Telling

FIX THREE

REALLY BADBUSINESS MITSAKES THAT MOST ENTREPRENEURS MAKE

By Dawnna St Louis - Business Growth Keynote Speaker - http://www.dawnna.com

foundational