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COPYWRITINGMISTAKES
That Kill your Online Sales
3
Mistake # 1
Irrelevant Benefits
Don't just link "features" to "benefits"
Link features to benefits that the customers areactually looking for
"We'll handle your social media updates and create 6 posts perday! This will help you double or triple the "Likes" on your page!"
"We'll handle your social media updates and create 6 posts perday! This will put your promotions in front of 200-300 qualified
customers and get them to come into the store!"
Bad
Good
Example:
Mistake # 2
Lack of "Specificity"
Use quantifiable, external, reference-able andspecific language instead of subjective or arbitrary
language
Learn More Free Advanced Copywriting Strategies for MakingSales Online (Find out More Here)
How to improve your finance quickly and claim back your freedom
The 4 step process to reducing $2,000 from credit card debt in2 weeks or less
Bad
Good
Example:
Learn More Free Advanced Copywriting Strategies for MakingSales Online (Find out More Here)
Quickly become more productive
The 2 cost-free web apps you can download right now that willhelp free up at least 45 minutes per day
Bad
Good
Example:
Learn More Free Advanced Copywriting Strategies for MakingSales Online (Find out More Here)
Become a faster writer and make your books sell
Writing strategies Robert Kiyosaki and Donald Trump used forbecoming New York Times Top Sellers in a year
Bad
Good
Example:
Mistake # 3
Fluffy Bullets
"Sharpen" up your bullets!
Learn More Free Advanced Copywriting Strategies for MakingSales Online (Find out More Here)
Learn More Free Advanced Copywriting Strategies for MakingSales Online (Find out More Here)
- How to eliminate distractions for good
- 3 step process to eliminating social-media distractionspermanently (so you can double, triple your productivity)
Bad
Good
Example:
Learn More Free Advanced Copywriting Strategies for MakingSales Online (Find out More Here)
- Food to help you lose weight fast!
- Commonalities of top weight-loss diets and how you can usethem to lose weight
Bad
Good
Example:
Learn More Free Advanced Copywriting Strategies for MakingSales Online (Find out More Here)
- Quickly find your passion and break through to the next level
- What to do when you’re unfulfilled at your job – The step-by-step process for turning your hobby into a paying career
Bad
Good
Example:
SUMMARY!
1. Talk about RELEVANT benefits
2. Use specific, quantifiable and reference-ablelanguage
3. Sharpen up your bullets!
Learn More Free Advanced Copywriting Strategies for MakingSales Online (Find out More Here)
Learn More Free Advanced CopywritingStrategies for Making Sales Online
(Find out More Here)
