Delusion No. 1: You should always get a referral when you're in front

of the referral source.

•fully functional referral system, most of the referral process is going on without your presence.•Train clients and referral partners•equip your referral partners

Delusion No. 2: To maximize your chances of getting good referrals, it's best to

move from one networking group to another at regular intervals.

• "scorched-earth" networking doesn’t work• More hunting in nature• Spent time to build fruitful win-win

relationship• "Time equals money?“

Delusion No. 3: Your best source of referrals is your customers.

• The only referrals they've ever received are from customers.

• True but some other sources can be better & steadier

• Best referral sources are referral partners whom you give referrals to; most times they reciprocate

• Some business partners who share similar target customers and being professional at sales will be significantly more effective as referral sources.