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For Internal Use Only.
2015 Territory Business Review
(VMMC/MCU/Caloocan)
Jayson S PerezSeptember 16, 2015Max’s Restaurant, QC Circle
For Internal Use Only.
Presentation Outline
I. Area Business HighlightsII. Financials
a. Sales Performance• Per Channel• Per Territory • Per Hospital
III. Customera.Coverage Performanceb.MD Client Inventory
IV. 2015 Marketing ProgramsV. 2015 2nd Semester Sales ForecastVII. Issues and Concerns
For Internal Use Only.
Area Business Highlights
MAJOR ACHIEVEMENTS KEY LEARNINGSTerritory performed 154% as of August 2015 with a 55% growth Winning Bid , coverage and programs equals performance
Stock Transfer grew by 8% amidst the deckine of of other mercury accounts
A good steady flow of MD Rx is key in maintaining and growing your territory MST. MDC coupons helped a lot in the growth of my ST figures
Five (Andros, Atepros, Inoflox, Prozelax and Tascit) reached their target as of August
It is very important to balance the product portfolio trhough the proper coverage and appeal to our MD prescribers
Territory will reach its annual target this September.(9 for 12)
The battle is not yet over and we will continue to generate prescriptions and sales especially for my products that are not reaching its target
For Internal Use Only.
Financial
For Internal Use Only.
2015 1st Semester Territory Performance
DS ST IS TOTALJayson S. Perez 9,062 6,474 70 15,606 9,998 63% 156%
June YTD SalesQuota %
Growth% Perf
DS ST IS Total DS ST IS TotalAmoclav 142 617 15 775 271 809 15 1,095 1,025 -29% 76%Andros 322 322 358 358 303 -10% 106%Atepros 859 1,093 1,952 325 987 1,312 1,448 49% 135%Exigo 2 426 1 429 2 242 2 246 453 74% 95%Inoflox 1,458 1,701 53 3,212 1,007 1,535 18 2,559 2,351 26% 137%Klindex 338 654 992 89 498 (4) 583 1,128 70% 88%Prozelax 6,263 1,037 7,299 2,016 932 2,948 2,662 148% 274%Tascit 625 0 626 493 1 494 629 27% 100%
TOTAL 9,062 6,474 70 15,606 3,709 5,853 32 9,594 9,998 63% 156%
Quota % Gwt % PerfProducts Jun-15 Jun-14
For Internal Use Only.
2015 YTD Aug Per Channel Performance
Area 6 YTD Aug 2015 Share YTD Aug 2014 Share % GwtDS 11,235 59% 4,828 39% 133%MST 7,836 41% 7,415 60% 6%I-serve 86 0% 42 0% 105%Total 19,156 100% 12,284 100% 56%
For Internal Use Only.
2015 YTD Aug Territory Performance
DS ST IS TOTALJayson S. Perez 11,235 8,745 86 20,066 12,976 55% 155%
YTD August 2015 Quota % Growth
% Perf
DS ST IS Total DS ST IS TotalAmoclav 285 823 17 1,125 346 1,019 18 1,383 1,331 -19% 85%Andros 394 394 495 495 393 -21% 100%Atepros 859 1,482 2,341 539 1,351 1,890 1,879 24% 125%Exigo 4 550 2 556 2 342 2 346 588 61% 95%Inoflox 2,010 2,283 66 4,359 1,279 2,073 25 3,378 3,051 29% 143%Klindex 462 887 1,350 227 737 (4) 959 1,464 41% 92%Prozelax 7,564 1,497 9,061 2,435 1,343 3,778 3,455 140% 262%Tascit 51 829 1 881 709 1 709 816 24% 108%
TOTAL 11,235 8,745 86 20,066 4,828 8,069 42 12,938 12,976 55% 155%
% PerfTerritory YTD Aug 2015 YTD Aug 2014 Quota % Gwt
For Internal Use Only.
Hospital per ProductHospital: VMMC
VMMC YTD Aug 2015 YTD Aug 2014 % GwtAmoclav 94.5 74.0 28%Atepros 859.0 541.7 59%Inoflox 1,961.3 1,222.6 60%Prozelax 7,564.3 2,435.0 211%Tascit 51.1 TOTAL 10,530.2 4,273.3 146%
For Internal Use Only.
Hospital per ProductHospital: MCU
MCU YTD Aug 2015 YTD Aug 2014 % GwtAmoclav 175.6 230.9 -24%Inoflox 35.3 58.5 -40%Klindex 457.0 201.7 127%TOTAL 667.9 491.1 36%
For Internal Use Only.
Customer
For Internal Use Only.
Coverage Performance
For Internal Use Only.
2015 MD Client Inventory
4 3 2 1 TOTALTotal Count 8 69 63 0 140
ENT 0 7 12 0 19Family Medicine 0 16 14 0 30General Practice 0 5 4 0 9General Surgery 0 13 14 0 27Infectious Diseases 0 0 0 0 0Internal Medicine 0 11 8 0 19Nephrology 0 0 0 0 0Ob-Gyn 0 15 8 0 23Ophthalmology 0 0 0 0 0Orthopedics 0 1 0 0 1Pulmonology 0 1 0 0 1Urology 8 0 3 0 11
MD COUNTJayson S. Perez
For Internal Use Only.
2015 MD Client Inventory
Specialty 4x 3x 2x TotalENT 7 12 19Fami ly Medicine 16 14 30Genera l Practice 5 4 9Genera l Syrgery 13 14 27Internal Medicine 12 8 20OBGYN 15 8 23Orthopedics 1 1Urology 8 3 11Total 8 69 63 140Base Call 365
For Internal Use Only.
2015 MD Client InventoryProduct Tagging in ETCP
PRODUCTS MD CountTAG
12345 816 517 889
10
For Internal Use Only.
2015 2nd Semester Marketing Programs
Programs Product PushName of
MD/DepartmentDate/Duration
Budget Requirement
Remarks
Marketing Programs:
Klindex Trade In Klindex Paul Dion Cruz October 50,000 Request for Mac Mini for
the MCU Surgery Dept
Klindex Trade In Klindex Emmanuel Unay October 30,000 Local Trip with the family
Foreign Convention:ACS Inoflox/ Prozelax Rey Melchor Santos November Brand LedACS Inoflox/ Prozelax Dominador Chiong Jr November Brand Led
ENT SummitAmoclav/ Exigo/
KlindexAngelica Lorenzo September Brand Led
ENT SummitAmoclav/ Exigo/
KlindexEmmanuel Cruz September Brand Led
Customized Program:
Xmas Baskets for VMMC Pharmacy
Inoflox/ Tascit/ Prozelax
Pharmacy VMMC December 35,000 Yearly thanksgiving
traditionSupplemental GB Deal
Tascit Karl Tan October 15,000 Supplemental budget for
Dr Tan's Tascit OrdersVMMC Uro Xmas Party
Prozelax/ Tascit/ Inoflox
VMMC Uro Dept December 20,000 Annual Sponsorship of VMMC Uro Xmas Party
MCU Xmas basketsAmoclav/ Inoflox/
KlindexMCU Pharmacy/
Surgery/ENTDecember 15,000
Christmas Baskets worth 1000 each for MCU top
prescribers
For Internal Use Only.
2nd Semester 2015 Sales Forecast
For Internal Use Only.
2nd Semester 2015 Sales Forecast
Jul Aug Sep Oct Nov Dec
Jayson S. Perez 20,714 15,606 3,243 1,216 3,000 2,000 3,000 1,500 29,565 19,850 49% 143%
Growth % PerfPSR 2015
Annual Quota
2015 1st Sem Perf
Actual Perf Sales Forecast 2015 Projected Sales Perf
2014
Month DS ST IS TotalSept 2,000 1,000 3,000 Oct 1,000 1,000 2,000 Nov 2,000 1,000 3,000 Dec 500 1,000 1,500
TOTAL 5,500 4,000 - 9,500
For Internal Use Only.
Other Issues and Concerns/RecommendationIssues Recommendations
Lack of Budget towards the Christmas Season
Early Request and Aproval of the budget
Sensitivity Disc for Inoflox and Amoclav deficits
Brand should request and allocate more Sensidiscs to avoid delay in
Another Bidding war is on schedule at VMMCV this October 2015
Prepare Product CPRs (Original) and pricing
For Internal Use Only.
Success is the sum of small efforts repeated day in and day out
- Robert Collier