© 2012 280 Group LLC.

Optimal Product Management and Product MarketingTM

Overview of 280 Group Products & Services

© 2012 280 Group LLC. 2

Helping companies deliver products that delight their customers and produce

massive profits™

© 2012 280 Group LLC.

Product & Services

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Product Manageme

nt Assessment

s

TrainingCertificatio

n

ConsultingContractors

ToolkitsPM Office

Portal

CoachingMentoring

PM Assessments• Process• Gap Analysis• Recommendations• Executive Presentation

Courses:- Public- Private Onsite- Self-Study

Certifications:- Certified Product

Manager- Agile Certified Product

Manager

Course Offerings:- Optimal PM & PMM- Phenomenal PM- Agile PM Excellence- CPM Intensive- Social Media Marketing

We Provide:• Product Managers• Product Marketers• Projects• Interim Contractors

Templates:- Product Lifecycle- Launches- Roadmaps- Competitive - Beta Programs- Product Reviews- Developer

PM Office:- Standard- Pro

Books:- Agile- Phenomenal- Excellent - 42 Rules- Optimal Product Process

Product Management Portal

Available for:• Teams• Projects• Individuals

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Product Management Assessments

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Consulting & Contractors

Project-based

Meet to discuss needs

Develop proposal

Agree on timeline, deliverables, costs

Kick off the work

Rates depend on scope of project and work involved

Contractors/Interim PMs

Introduction/initial meeting

Set expectations (onsite/offsite, reporting, responsibilities)

Rates- # hours per week- Length of contract- Experience level

Hourly, weekly or monthly

© 2012 280 Group LLC.

Assessments

Competitive Analysis

Market Analysis

Business Cases

Profit & Loss Analysis

Customer Research

Market Research

MRDs & PRDs

Product Roadmaps

Working With Engineering Teams

Reviewing Functional Specs

Finalizing Product Requirements

Prioritizing Feature Sets

Running Beta Programs

280 Group Services

Product Launches

Sales Tools

Positioning

Pricing

White Papers

Reviewer's Guides

Product Demos

Competitive Comparisons

Customer Testimonials

Success Stories

Features & Benefits/USPs

Press Tours & Materials

Presentations

Training Materials 7

Product Management

Product Marketing

© 2012 280 Group LLC.

Training & Certification

Public Courses- Optimal Product Management & Product Marketing™- Agile Product Management Excellence™- How to be a Phenomenal Product Manager™- Certified Product Manager Intensive Prep Course- Social Media Marketing

Certifications- Certified Product Manager™- Agile Certified Product Manager™

© 2012 280 Group LLC.

Private Onsite Courses

Held at your offices or nearby facility

Available worldwide

Great for team-building & skill enhancement

Can be fully customized for your team/company

Ability to discuss company-sensitive issues under NDA

Can include assessment & recommendations

© 2012 280 Group LLC.

Private Onsite CoursesPublic Courses

Full & Half-Day Seminars

Executive Seminars

- The Seven Phase Standard Optimal Product Process

- Building Insanely Great Products Through Optimal Product Management

- How Product Management Can Make or Break Your Company

Custom Half-Day Seminars (Choose any 3 topics)

- PM best practices: how to be more effective on the job

- PM productivity: how to get twice as much done in half the time.

- PM career advancement

- Compelling product roadmaps

- High-impact product launches

- Successful beta programs

- Phenomenal product reviews

- Working more effectively with sales

- Working more effectively with engineers

- How to tear apart your competition

© 2012 280 Group LLC.

Self-Study Courses

CPM™ (Certified Product Manager)- Take the course on your own computer, review as many times as you want

- Ten narrated training presentations, four sample exams

- Two chances to pass AIPMM industry-standard certification exam

- $1,295 (include $395 exam)

ACPM™ (Agile Certified Product Manager)- Take the course on your own computer - review as many times as you want

- Nine section narrated training presentation, study guide & practice exam

- Two chances to pass AIPMM industry-standard certification exam

- $1,295 (include $395 exam)

© 2012 280 Group LLC.

280 Group Toolkits

Topics- Product Management LifeCycle Toolkit™- Product Launch Toolkit™- Product Roadmap Toolkit™- Beta Program Toolkit™- Developer Program Toolkit™- Product Reviews Toolkit™- Competitive Analysis Toolkit™

Contents- Templates- Samples- Narrated presentations- White papers

PM Office Bundles

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280 Group Website Resources

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280 Group Book Series

© 2012 280 Group LLC.

For More Information…

contact@280group.com www.280group.com (408) 834-7518

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Consulting/ContractorsConsulting/ContractorsBooks

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