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21st Century ChangeMillennials, Engagement, Happiness, etc.
How you can solve turnover, engagement, communications and also
improve your performance.
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We all know that change at scale is really hard to achieve.
Whether you are Bernie Sanders, Satya Nadella, or Pope Francis, we
are talking about the same kind of change. Re-ordering beliefs,
inspiring people to change perspectives, and connecting to peoples
emotions. Nothing ever changes until someone feels something.
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What you have always believed: facts, figures and data, are what
drive business decisions. Actually, this isnt the truth. But what
does that mean for your team, your division; your business? The
truth is that we are not the rational actors we believe we are.
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People make decisions on both data and emotion. Your change
projects fail not because they dont make business sense, they fail
because they do not mean anything to your people. There is no
emotional appeal to caring about reducing costs, being more
efficient or making more money. These issues mean nothing to most
of your people, and even less to the millennials in that group.
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The bigger problem is that, especially in a large business, you
do not have the tools you need to get people to start caring. The
usual actions around training, process improvement, and realignment
will not help you at all not one bit.
Employee engagement surveys dont really do much. They usually
report what you already knew.
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What will help you is pretty simple: creating a movement that
grabs people by the heart and soul, that tells them why something
matters to them. Not about extrinsic motivators, but why they
actually should care more.
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That is what we do. Take the data from surveys (ours or yours),
or execute unique focus groups, and then put the data through our
framework. The insights are then converted into campaigns that are
designed to connect with the whole person, engaging logic and
emotion in order to turn change into a movement. Creating something
that people want to be part of.
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The campaigns are designed to spread ideas. They provide tools
for great leaders to tell great stories, and spread your core
beliefs at scale. They get incorporated into internal
presentations, town halls and conferences. They are what you need
to get alignment and build a great culture.
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Alignment, process change and narrative to spread ideas.
Insights
We assess your companys
situations, needs and goals.
Promise
We identify a promise that
conveys what your your brand aspires to be and captures your
brands DNA
We create a meaningful
narrative for how people should
behave in order to live your brands
purpose
Behavior Campaign Impact
We execute meaningful stories
for desired audiences with
socialization power that spreads
Brand Audit
Tangible outcomes
- Baseline assessment
- Desired shifts- Intended
measurements
- Culture report- Visual tools to use
and create quick-fix changes
Brand Narrative- Truths- Promise- Story- Brand emotional
impact- External expression- Positioning
Tangible outcomes- Visual tools that
capture the above for socialization within your organization
Brand Stories- Internal facing- External facing- Executive-
Management- Employees
Tangible outcomes- Visual storytelling
devices for one or more audiences, above (based on
requirements)
Brand Execution- Internal strategic
spread- External strategic
spread- Leadership
coaching- Employee coaching
We help you assess the positive outcomes the new
behavior has on your brands performance
Brand Audit- Follow up analysis- Measured Progress- Desired
shifts- Additional actions
Tangible outcomes Tangible outcomes- Internal campaigns-
External campaigns- Physical space
campaigns- Facilitations- eBooks
- Culture report- Visual tools to use
and create quick-fix changes
- Additional tools as needed9
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Gapingvoid is a Miami-based consultancy that helps companies
increase employee engagement and connect people more deeply to
mission, values and purpose. Since 2007,
gapingvoid has designed, articulated and speeded the adoption of
organizational culture for many of the most forward-thinking
companies, worldwide.
The concept is simple: inspiring alignment and engagement in
employees will improve
creativity, agility, productivity and innovative outcomes, which
impact bottom line results.
Our world is full of communication and advertisements that no
one pays attention to. Gapingvoid uses a unique combination of
writing and visuals that connect people
emotionally to desired outcomes.
[email protected] 305-763-8503the culture design group
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