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2017 CaliforniaTrust Survey
Methodology | 2017 CA Survey
*The results were weighted to Census data to be representative of the CA adult population.
California Regions Surveyed
San Francisco Bay Area
N: 495MOE: ±4.4%
LA AreaN: 629MOE: ±3.9%
Rest of StateN: 490MOE: ±4.4%
TOTAL N: 1,614; MOE: ±2.4%
January 20-31, 2017
1,614 California adults 18+ (General Population Sample)
2
Californians Are More Skeptical, Less TrustingThan The Rest of the USAAverage percent trust (6-9 on a 9 point scale) in the four institutions of government, business, media, and NGOs, 2016 to 2017
49
52
41
38
2016 2017
8pt
Gap
14pt
GapA 6-point increase in the last year
47
37
2016 2017
Bay Area-10 points
3
Even Though We Are Skeptical About Our Economic Engines…
Percent trust in industry to do what is right
63%
61%
59%
51%
49%
42%
Technology
Agriculture
Retail
Startup companies
Entertainment
Real Estate
Δ since 2016
-3
-3
-5
-5
-2
-3
…We Are Still Optimistic About Our Economic Prospects
17%
29%
37%
13%
5%Much worse off than today
Worse off than today
About the same as today/Not sure/Don't know
Somewhat better off than today
Much better off than today
46% think they will be better off in
5 years
Belief in economic prospects 5 years from now
Quality of Life and “The System” Believed to be Better for CA than the U.S., Despite Underperformance in Many Traditional Markers
52%27%
11% 11% 10% 9%
25%
35%
16% 21%12% 12%
24%37%
73% 68% 78% 79%
Quality of life The quality of K-12
education
Traffic Taxes Cost of living Housing costs
Comparison of CA to rest of nation across various metrics
Worse in CA
The same in CA
Better in CA
% “Worse” among Bay Area respondents 20% 37% 76% 68% 84% 83% “The System” is
working for…
America overall
38%California overall
49%
Strong State-Level IdentityPolarities, showing percent selecting each option
believe California is fundamentally differentthan the rest of the nation (74% in the Bay Area)67%
Do you more strongly consider yourself…?
Californian – 40% American – 60%55% of Millennials46% in the Bay Area
74% among those aged 50+64% in “Rest of State”
44%
In the Bay Area…
cite high housing costs as the issue most likely to hold back California’s economy and hamper growth, up 6 percentage points from 2016 and 4x
the next highest threatvs. 32% among total California
76%believe that traffic is worse in
California than the rest of the U.S.
vs. 73% among total California
#1 issues for local govt: Homelessness &
Housing
Homelessness 15%, up 6 percentage points since 2016;
housing 15%, up 4 pts
vs. 14% and 8% among totalCalifornia
Despite Feelings of Exceptionalism, Bay Area Residents Are Concerned About Negative Externalities
68% in the Bay Area say
59% in the Bay Area say
57% in the Bay
Area disagree
UNDIFFERENTIATED UN-REPRESENTATIVE
That well-known figures in the technology industry “speak for them”(i.e., represent their values)
Technology companies are part of “corporate America” vs “different from”
UNDER-REGULATED
vs 70% among total California
vs 56% among total California
vs 55% among total California
The technology industry has been under-regulated vs “over-regulated”
And They Believe The Tech Sector Is Responsible
8
Despite Liberal Reputation, Some Alignment With Key Tenets of the Trump Agenda 66%
78%
% of Bay Area Residents Who Support Tech Industry Regulations
Increase taxes on tech companies who move their manufacturing overseas
Reduce the number of skilled workers brought in from other countries to work at American companies
9
21%
35%
47%41%
36%
29%
41%
34%
48%50%49%
24%
40%42%43%43%44%45%47%47%47%48%
The direction your area is moving in
Income inequality
EducationThe environment
Diversity in the workplace
TrafficCost of livingHousing costsThe number of well-paying
jobs
The economyRe-training for those whose
jobs were made obsolete by technology On average, issues are rated +4 points higher in the Bay Area
Issues tech companies have a responsibility to improveBay Area
CA
How to Mitigate? Get Involved in Addressing Underlying Concerns
10
2017 Edelman Trust Barometer
