Scaling Up Fair Trade On line marketing interface

October 2016

There are thousands of Asian small producers who need help from the trade, and there are hundreds of businesses around the world, who want to help. But the problem, often, is the place for the intersection of such great hearts to meet and interact. The cost and time for

businesses involved in traveling to the remote villages to source from marginalized producers are often too high or too long. At the Asia Fair Trade Summit, through ‘The Scaling Up Fair Trade’ initiative, we are trying to do the best for both the businesses and the producers.

Presenting an opportunity for the business to reach out to Asian Fair Trade producers from 17 countries producing products from seven different market segments.

No, you don’t need to book your air tickets to tap this opportunity. All you need is a computer or mobile phone with an internet connection. We are bringing Asia’s producers straight from

their farms and places of production to your office. All you need to do is log in, hear, and interact directly with the producers. Through this, through technology, we are planning to

bring all change agents into a single room—well, without a “Room.”

Fair Trade Marketing Activities to run alongside the Asia Fair Trade Summit

 

Marketing activities for all • On line Scaling Up Fair Trade, this event is available to WFTO-Asia members and Fairtrade

International registered producers. There will be a dynamic, live, on line presentation to international buyers. See slides to follow

• Bangkok International Gift Show, which is held at the exhibition center two hours from the summit venue. WFTO-Asia will have a stand to promote the products of WFTO-Asia members. Non members can also book a stand independently at this event. http://oct2016.bigandbih.com/ see slides to follow

Marketing activities for those attending the Asia Fair Trade Summit• Speed tables: organisations will have one person sitting down with everyone else standing. With

30 seconds for each introduction, you will be asked exchange information with the people standing up. We advise you bring lots of business cards and a simple brochure or some sort of light weight product information.

• There will be small table for display of products during the two hour break for lunch. More information to follow this will be for networking within the conference participants

• In person participation in the Fair Trade Scaling Up sessions

• Visit to Bangkok International Gift Show on the 19th October

On Line Scaling upSeven on line sessions one hour each when the organisations will be promoted and buyers will be encouraged to contact the FTO for the orders.

• Homeware• Garments, textiles and natural dyeing• Fair Trade Tourism• Toys and childrens products• Hotel and Restaurant products and corporate gifts• Specialist Food Products• Tea Coffee Cocoa

Note the categories are still in development and may be modified if one group is under or over subscribed

Buyers will come on line with the reassurance of the Fair Trade interface and be looking for commercial details

Wednesday 19th October20.30-21.30 Scaling Up Toys and children's products

22.00-23.00 Scaling Up

Garments, Textiles and Natural dyeing Partner

Ethical Fashion ForumThursday 20th October

19.00-20.00 Scaling Up Home ware

20.30-21.30 Scaling Up Hotel, Restaurant and Corporate Gifts

Friday 21st October19.00-20.00 Scaling Up Fair Trade Tourism 20.30-21.30 Scaling Up Niche Agricultural Products

Saturday 22nd October20.30-21.30 Scaling Up Tea Coffee and Cocoa

Please complete this templateAsia Fair Trade Summit Scaling Up Template (Organization)

Company NAME (CAPITAL LETTERS)

Products details (max 30 words)

Fair Trade ID number and other qulaifications for example organic etc

Unique Selling Point (up to 5 words eg ECO, Social credentials of company, EG, Recycled, Upcycled, Fair Trade, Organic, Marginalized, Indigenous, Traditional, Refugees, Womens etc.)

Country (Contury of production if different) Website

Phone number

Contact email

Images minimum one and max four high quality product images

Indication of wholesale price Lead time

Minimum Order (Total in USD)

Feedbacks (Potential improvenents)

Company Turn over(with reference, under 150,000 : small, Under 1million : medium, above 1 million: Large )

Each Fair Trade Organisation will be promoted in one format, the following is an example. The headings will be similar to the slide before

with some variation based on the market segment

Buyers will be on line from around the world and be invited to comment and ask questions

Buyers Live Chat

List of people on line Chat

Where: Bangkok International Trade & Exhibition Centre (BITEC)

When: Trade days 19 – 21 October 2016 (10.00-18.00 hrs)

Public days 22 – 23 October 2016 (10.00-21.00 hrs)

Suggested layout of the stand

A business card will be printed for each Fair Trade Organisation who wishes to participate