2015 Technology Exchange: SiriusDecisions Speaker Guide

© 2015 SiriusDecisions. All Rights Reserved 1

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TECHNOLOGY POWERS EVERY BUSINESS PROCESS IN MARKETING, SALES AND PRODUCT – AND THAT PRESENCE IS

NOT GOING AWAY.

In fact, technology will only become more critical in the years to come.

SiriusDecisions Technology Exchange is the only b-to-b conference that focuses on how technology can – and should – be leveraged in sales, marketing and product organizations to enhance alignment and outperform the competition.

This two-day event outlines the full breadth of technology options available to sales, marketing and product professionals. It provides methods for organizations to determine what technology they actually need and understand how to weave technology into their strategy and business processes.

#SDTechX

Meet the SiriusDecisions Featured Speakers…

#SDTechX


Bruce Brien, Vice President, Business Analytics and Technology

Bruce Brien is Vice President, Business Analytics and Technology at SiriusDecisions. He has more than 25 years of experience in enterprise b-to-b sales and marketing, including 10 years running the predictive analytics business that he founded. Bruce’s experience spans all aspects of product design, development, delivery, deployment, marketing, sales and service. Bruce embraces the challenges of complex business-to-business sales and marketing environments and enjoys identifying or creating technology-based solutions to deliver the desired results.

Bruce’s Sessions:• Does Your Organization REALLY Need That New Technology?

Jacques Bégin, Research DirectorJacques is a Research Director in the Technology and Services practice at SiriusDecisions. He brings 12 years of IT research industry expertise and insight to SiriusDecisions' technology practice. He has proven success in account management, research and analysis, content development and delivery and communications and collaboration.

Jacques’s Sessions:• Building the Aligned B-to-B Infrastructure• Conducting a Marketing Technology Audit@jacquesbegin22

@brucebrien

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Kerry Cunningham, Research DirectorKerry Cunningham has more than 20 years of experience in b-to-b demand creation and management, spanning a broad array of industries and markets. Kerry has also developed a wealth of expertise in the alignment of marketing and sales organizations. Along the way, Kerry has developed and implemented lead management processes for many of the world’s most prominent b-to-b brands, amassing substantial real-world expertise in lead acquisition, governance and propensity modeling.

Kerry’s Sessions:• Operationalizing Service-Level Agreements• Analytics: Proficiency and Application in B-to-B Sales, Marketing and Product

Gil Canare, Research DirectorGil has 15 years of experience defining and implementing marketing strategy for multinational companies across traditional and digital vehicles and channels. He has architected and managed global marketing teams and infrastructures, including online, marketing automation, globalization and marketing operations.

Gil’s Session:• Sirius Directions in Technology: The Operations Quadrant• Does Your Organization REALLY Need That New Technology?@gcanare

@KerrySirius

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John Donlon, Research Director

John Donlon is a Research Director for Marketing Operations at SiriusDecisions. A recognized thought leader in marketing operations, he has over 20 years of experience in information technology, process improvement, and measurement and reporting.

John’s Sessions:• Strengthening the Bond Between Marketing and Sales Operations• Tackling B-to-B Data Governance and Ownership Issues

Jay Famico, Practice DirectorJay Famico is Practice Director, Technology and Services at SiriusDecisions. He is a thought leader focused on helping companies gain maximum value from their investments in marketing programs and technology.

Jay’s Session:• Specificity Over Scale: The Future of B-to-B Sales, Marketing and Product

Technology

@L2R_Guy

@jayfamico

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Jason Hekl, Vice President and Group DirectorJason Hekl is Vice President and Group Director at SiriusDecisions. With an emphasis on developing and executing demand generation strategies to accelerate growth, Jason has sourced, developed and closed millions of dollars in new business throughout his 20-year career.

Jason’s Sessions:• Specificity Over Scale: The Future of B-to-B Sales, Marketing and Product

Technology• Operationalizing the Rearchitected Waterfall

Jen Horton, Research DirectorJen is a marketing executive with more than 15 years of experience in high-growth b-to-b organizations. An early adopter of marketing automation technology and closed-loop lead management processes, she is passionate about sales and marketing process improvement, sales and marketing effectiveness measurement, demand generation strategy and execution, product and solution marketing, sales enablement and customer experience marketing.

Jen’s Sessions:• Sirius Directions in Technology: The Demand Quadrant• Navigating the B-to-B Ad Tech Landscape

@the_hekler

@jenhorton


Mark Levinson, Service DirectorMark Levinson is Service Director, Sales Operation Strategies, at SiriusDecisions. Mark’s 20 years of experience includes a wide variety of sales operations issues including strategic planning, territory optimization, compensation plans, account management, sales tools and sales analytics.

Mark’s Sessions:• Sirius Directions in Technology: The Sales Quadrant• Strengthening the Bond Between Marketing and Sales Operations

Christine Polewarczyk, Research DirectorChristine Polewarczyk is a Research Director in the Strategic Communications Management service. She has over 15 years experience in the b-to-b technology industry - 8 years in IT publishing and digital media, and 7+ years focused on global marketing, content strategy, social media, SEO and demand generation.

Christine’s Sessions:• Operationalizing the SiriusDecisions Content Model• Sirius Directions in Technology: The Reputation Quadrant

@markblevinson

@Christine_Mktg

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Jill Stanek, Research AnalystJill Stanek is an Analyst in the Technology and Services practice at SiriusDecisions. She brings 15-plus years of experience in information technology, software and research advisory services, including business development, account management, sales, sales operations, pre-sales engineering and systems specialist roles.

Jill’s Sessions:• Sirius Directions in Technology: The Demand Quadrant• Navigating the B-to-B Ad Tech Landscape

Dana Therrien, Research DirectorDana is a sales operations leader who brings nearly 25 of sales, sales operations, service operations and finance experience to SiriusDecisions. He is forward-thinking leader with a record of driving results by increasing sales effectiveness and improving sales productivity while supporting global, multimillion-dollar sales growth with industry leaders. He is known for optimizing sales processes while reducing costs of sales through aggressive sales channel strategies.

Dana’s Session:The Shadow Sales Infrastructure: Friend or Foe?

@jschneid18

@danatherrien

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Rachel Young, Research DirectorRachel Young is a Research Director, Portfolio Marketing, at SiriusDecisions. She has more than 20 years of experience in product and solution marketing, demand generation and communications.

Rachel’s Session:• Operationalizing Personas

@rpyoung_

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