© 2015 SiriusDecisions. All Rights Reserved 1

Outperform: Strategies for Intelligent Growth™

19 & 20 October 2015Park Plaza Westminster Bridge, London

23 Expert Sessions / New Research / Client Guest Speakers Sponsor Case Studies / Peer Networking

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SiriusDecisions 2015 Summit Europe is back for its 6th edition!

Join 500+ b-to-b Marketing, Sales and Product professionals on the 19th and 20th of October at the Park Plaza Westminster Bridge, London.

The Summit Europe agenda has been powered up with 23 SiriusDecisions analysts’ sessions plus Practitioner case studies and Sponsor Client Studies.

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SiriusDecisions 2015 Summit Europe raises the bar with new cutting edge European research including the introduction of specialised sessions for Demand Marketers, Marketing and Sales Operations, Sales Professionals and spotlight sessions for Channel Marketers, Portfolio Marketers and ABM professionals.

What’s New?

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Meet the SiriusDecisions Featured Speakers…

Julian Archer, Research Director@JulianArcher

Julian Archer is Research Director, Demand Creation Strategies, at SiriusDecisions. He has more than 25 years of international b-to-b demand creation experience within corporate and pan-European field functions. His experience includes developing industry segment-focused campaigns and content aligned with the buying journey.

Julian’s Sessions: • European Programs of the Year• Event Marketing for Modern Times

Gil Canare, Research Director@gcanare

Gil Canare is Research Director, Demand Creation Strategies, at SiriusDecisions. He has 15 years of experience defining and implementing marketing strategy for multinational companies across traditional and digital vehicles and channels, including architecting and managing global marketing teams and infrastructures.

Gil’s Sessions: • Analytics and Demand Creation: A Powerful Combination• Building the Digital Organisation

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Maria Chien, Research Director@MariaChien

Maria Chien is Service Director, Channel Marketing Strategies, at SiriusDecisions. She has 20 years of experience in partner/channel marketing, field marketing and solutions marketing. Her expertise includes partner and sales enablement, value proposition and sales tool development with a variety of partner types.

Maria’s Syndicate Session: • Route-to-Market Framework

John Donlon, Research Director@L2R_Guy

John Donlon is Research Director, Marketing Operations Strategies, at SiriusDecisions. He has more than 20 years of experience in marketing operations, including implementing large-scale, enterprise-wide technology solutions for financial, government and business services organizations.

John’s Syndicate Session: • Operationalising Personas

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Jay Famico, Practice Director, Technology and Services@JayFamico

Jay Famico is Practice Director, Technology, at SiriusDecisions. He has extensive experience implementing marketing automation platforms, consolidating CRM and database applications into unified CRM systems, defining corporate master management strategy and managing the redesign and build of corporate Web sites.

Jay’s Syndicate Session: • The Marketing Technology Explosion: Blessing or Curse?

Laz Gonzalez, Service Director, Channel Management Strategies@LazGonzalez

Laz Gonzalez is Service Director, Channel Management Strategies, at SiriusDecisions. During a career spanning close to two decades, Laz has gained extensive executive, front-line and international experience implementing solution-driven sales programs with OEMs, strategic alliances, distributors and value-added resellers.

Laz’s Syndicate Session: • Channel Program Model

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Jason Hekl, Vice President and Group Director@the_hekler

Jason Hekl is Vice President and Group Director, Demand Creation Strategies, at SiriusDecisions. He has more than 20 years of experience as a b-to-b sales and marketing leader specializing in development and execution of demand creation strategies to accelerate growth.

Jason’s Syndicate Session: • Advanced Waterfall Use Cases

Megan Heuer, Vice President and Group Director@megheuer

Megan Heuer is Vice President and Group Director, Data-Driven Marketing, at SiriusDecisions. During a career spanning more than 20 years, she has built a wide variety of collaborative sales and marketing deliverables that drive systematic, predictable growth.

Megan’s Syndicate Sessions: • Aligning the Buyer/Customer Journey• Customer Marketing: Outperforming Through Alignment

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Tony Jaros, SVP and Research Officer@tjaros

Tony Jaros is Senior Vice President and Chief Research Officer at SiriusDecisions. His b-to-b expertise spans a wide range of disciplines, including field marketing/demand creation strategies, tactics, metrics and organizational structures; general marketing strategy; marketing communications; and inside sales/teleprospecting.

Tony’s Session: • Marketing’s Contribution to Sales: Setting Expectations

Meta Karagianni, Senior Research Director@metaxiakara

Meta Karagianni is Senior Research Director, CMO Strategies, at SiriusDecisions. An international marketing and strategy professional with more than 12 years of experience, her broad range of expertise includes organizational design, marketing measurement, customer loyalty, marketing communication and competitive positioning.

Meta’s Sessions: • European Programs of the Year• The State of EMEA Sales, Marketing and Product

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Marisa Kopec, Vice President and Group Director@Marisa_Kopec

Marisa Kopec is Vice President and Group Director of the Portfolio Marketing, Strategic Communications and Product Management services at SiriusDecisions. Her b-to-b accomplishments have included overseeing new product launches, developing brand strategies and architecting a customer-centric data warehouse.

Marisa’s Sessions: • Driving Customer Centricity Through Go-to-Market Alignment• B-to-B Buying, Demystified

Mark Levinson, Service Director, Sales Operations Strategies@markblevinson

Mark Levinson is Service Director, Sales Operation Strategies, at SiriusDecisions. Mark’s nearly 20 years of experience includes a wide variety of sales operations issues including strategic planning, territory optimization, compensation plans, account management, sales tools and sales analytics.

Mark’s Sessions: • The State of B-to-B Sales• Opportunity DNA: Attribute-Based Sales Process• Marketing’s Contribution to Sales: Setting Expectations

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Isabel Montesdeoca, Research Director, Demand Creation Strategies@mimdeoca Isabel Montesdeoca, Research Director has more than 25 years of experience at companies both large and small in roles ranging from marketing and sales to product leadership, Isabel brings a unique perspective to the need for marketing, sales and product strategic alignment as an essential catalyst for business growth.

Isabel’s Sessions: • Inbound Marketing and Data Privacy• The State of EMEA Sales, Marketing and Product

Craig Moore, Service Director, Marketing Operations Strategies@cramoore Craig Moore is Service Director, Marketing Operations Strategies, at SiriusDecisions. He has 30 years of experience spanning areas such as marketing operations, partner marketing, strategic alliances, product marketing and management, software development and entrepreneurship.

Craig’s Syndicate Session: • Maximising B-to-B Campaign Effectiveness: Global and Regional Interplay

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John Neeson, Managing Director & Co-Founder@jneeson John Neeson is Managing Director and Co-Founder of SiriusDecisions. He is a well-recognized thought leader in b-to-b marketing with more than 27 years of experience in marketing, product development, sales management, communications and general management for various industries.

John’s Session: • The Economics of B-to-B Alignment

Jim Ninivaggi, Service Director, Sales Enablement Strategies@jninivaggi

Jim Ninivaggi is Service Director, Sales Enablement Strategies, at SiriusDecisions. Jim's focus is on helping to deliver data, knowledge and insight that our clients need to improve sales performance and drive ROI.

Jim’s Syndicate Sessions: • Leading Growth: The CSO Playbook• Activity-Based Sales Enablement

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© 2015 SiriusDecisions. All Rights Reserved 13

Outperform: Strategies for Intelligent Growth™

19 & 20 October, 2015Park Plaza Westminster Bridge, London

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