2015 Hotel Association of Canada's National Conference _ Conference Brochure

C O N F E R E N C E P R O G R A MF E B 2 + 3 , 2 0 1 5 H I LT O N T O R O N T O H O T E L

AM BREAKBREAKFAST COFFEE DELEGATE BAGS LANYARDS

PARTNERS

THANK YOU TO OUR SPONSORS

SAVE THE DATES!

HUMANITARIAN AWARD WINNER:

GREEN KEY MEETING AWARD WINNER:

SPONSORED BY

Rewarding Strong Industry Standards

TITLE SPONSOR

Presentation by Lindsay Culbreath STR (Smith Travel Research)

HAC’s Hall of Fame Awards of Excellence program was developed in 2004 with the

purpose of recognizing those of its members (individuals, companies, properties) that have

demonstrated significant accomplishments, exemplary leadership and tireless commitment

to Canada’s lodging industry. The Human Resources, Humanitarian, Green Key Meeting

(NEW!) and Green Key Energy & Environment Awards will be presented throughout the day.

Congratulations to this year’s winners!

NEW!

HUMAN RESOURCES AWARD WINNER:

GREEN KEY ENERGY & ENVIRONMENT AWARD WINNERS:

SPONSORED BY

&

TITLE SPONSOR HUMANITARIAN AWARD SPONSOR

GREEN KEY ENVIRONMENT AWARD SPONSOR

HAC HALL OF FAME AWARDS

#HAC2015#HAC2015

SESSION

SILVER

BRONZE

“the essense of hospitality management”

HOTELCAPITALCONNECT.CADATE & TORONTO LOCATION TBD

HOTEL-RESORTINVEST.CAOCT 19-20, 2015HYATT REGENCY VANCOUVERCHIC

CRIS HCCHCC

HOTELINVEST.CA MAY 4-5, 2015HILTON TORONTO HOTEL

RESTAURANTINVEST.CA MAY 5-6, 2015HILTON TORONTO HOTEL

BigPictureConferences.caHACCONFERENCE.CA

TUESDAY FEBRUARY 3, 2015

7:00am–8:30am CONTINENTAL BREAKFAST FOYER

8:30am–9:00am OPENING REMARKS TORONTO BALLROOM

Philippe Gadbois HAC

12:45pm–12:55pm TORONTO BALLROOM

HAC Lifetime Achievement Award Presentation to...

10:00am–10:15am TORONTO BALLROOM 10 TECH TRENDS IMPACTING HOTELIERSWalid Salem SilverBirch Hotels & Resorts

3:15pm–3:30pm TORONTO BALLROOM 10 TIPS TO SAVE A HOTEL MONEY BY BEING GREENJeff White The Westin Ottawa

SPONSORED BY

#HAC2015 HACCONFERENCE.CA

SPONSORED BY10:15am–10:45am COFFEE BREAK FOYER

2:45pm–3:15pm COFFEE BREAK FOYER

10:45am–11:45am WORKSHOPS

1:45pm–2:45pm WORKSHOPS

B1 BEST PRACTICES FOR ONLINE SALESJOHNSTONLearn how hotel owners and operators can best leverage the OTA’s and Media Companies to complement their strategy while driving incremental room nights and revenue.

MODERATORVito Curalli Hilton WorldwideSPEAKERSReetu Gupta Easton’s Group of HotelsJason Sarracini TravelZooSusan Spinney ExpediaLise Struwing Eaton Chelsea Toronto Hotel

B2 WHAT MAKES A HOTEL PROFITABLE? 10 OPERATIONAL TECHNIQUES FOR SUCCESS CARMICHAEL/ JACKSONYield Management, Sales Management, Budget and Business Plan Preparation all affect the operating success for a hotel. This panel of industry experts provide strategic counselling and suggestions to help improve the hotel operations.

MODERATORDavid Larone PKF ConsultingSPEAKERSScott Allison Marriott Hotels of CanadaPhilippe Gadbois Atlific HotelsMike Jackson Easton’s Group of HotelsDidier Obeuf Groupe Germain HotelsRobert Pratt Coast Hotels

B3 HAC TRAVEL INTENTIONS SURVEYTOM THOMSONThis annual session looks at potential business volumes for 2015, opportunities/challenges and some conclusions on how to book more business in your hotel.

SPEAKERLinda Hartwell HAC

A2 DRIVING BETTER REVENUE & POWERING YOUR RM CULTURE CARMICHAEL/ JACKSON‘Total Revenue Management’ and how a couple of easy steps can be taken to help in the quest for this illusive prize regardless of where you are in the journey. Think forecast performance not just forecast accuracy!

SPEAKERJames Ruttley IDeaS

A3 SALES 2.0JOHNSTONCustomers’ expectations have evolved in terms of how they want to be engaged and communicated to during the buying process. Know how to leverage technology, be innovative and move beyond selling “rates, dates and space.”

MODERATORTammy Gillis Gillis Consulting & Training Inc. SPEAKERSNancy Johnson Jonview CanadaSharlene Ketwaroo-Nanoo Canadian TireLaura Pallotta Delta Hotels and ResortsMark Sergot FRHI Hotels & Resorts

A1 THE MILLENNIAL CONSUMERTOM THOMSONBorn digital, Millennials are the “always on” generation. They are leading conversations brands want to be part of. They may be the largest target, but they are also the most elusive. In just over 10 years, Millennials will make up 50% of the world’s workforce—meaning they will be the highest-spending generation in history. In a study of 4000 interviews which included 2000 millennials, Ted Langschmidt, has looked into great detail regarding “The Why of Y”.

SPEAKERTed Langschmidt Qi Value Systems Inc.

SESSION SPONSORED BY

1:30pm–1:45pm TORONTO BALLROOM 10 TIPS FOR RECRUITING & RETAINING TOP TALENTBill Pallett Delta Hotels and Resorts

11:45am–12:45pmNETWORKING LUNCHFOYER

SESSION SPONSORED BY

4:00pm–5:00pmTORONTO BALLROOM

FUTURE-PROOFING YOUR HOTEL BRAND. 30 OF THE BEST BUSINESS-DRIVING, PRAGMATIC IDEAS TO EXECUTE OVER THE NEXT 12 MONTHS

Sean Moffitt Managing Director, Wikibrands

HACKEYNOTE #2

5:00pm–5:15pm CLOSING REMARKS TORONTO BALLROOM

Philippe Gadbois HAC

BIG PICTURE CONFERENCES VIEWS THE PRODUCTION OF GREEN MEETINGS AS A BUSINESS IMPERATIVE. By using Enviro100 Satin Paper, we are saving: 2,404 L of Water = 7 days of water consumption > 44 kgs of Waste > 146 kgs of C02 from entering the atmosphere = to driving 976 kms > 1GJ of Energy = to 4,593 x 60W light bulbs burning in 1 hour > 1 kg of NOx = the emissions of 1 truck during 2 days

9:00am–10:00amTORONTO BALLROOM

LESSONS FROM THE WORLD’S MOST INNOVATIVE COMPANIESIn a world where mediocre will no longer cut it, what are the common strengths that the world’s most dominant brands bring to market? How exactly do top companies innovate to create uncontested market space? Most importantly, what pitfalls do great innovators avoid that most others fall into?

Doug Stephens Founder, Retail Prophet

HACKEYNOTE #1 SESSION SPONSORED BY


GREEN KEY MEETING AWARD PRESENTATION Congratulations to The Westin Ottawa

GREEN KEY ENERGY & ENVIRONMENT AWARD PRESENTATION It’s a TIE! Congratulations to both Bellstar Hotels & Resorts and InterContinental Hotels Group

NEW!

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SPONSORED BY

HAC HALL OF FAME


HUMANITARIAN AWARD PRESENTATIONCongratulations to The Westin Calgary

HUMAN RESOURCES AWARD PRESENTATIONCongratulations to Campus Tower Suite Hotel Edmonton

TITLE SPONSOR

HAC HALL OF FAME

SPONSORED BY

Michael BeckleySenior Vice President of Lodging Development, Marriott Hotels and Resorts Canada