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2015EDELMAN TRUST BAROMETER
MALAYSIA RESULTS
PG 2
EDELMAN’S 15th Annual TRUST BAROMETER METHODOLOGY
Informed Public
• 500 respondents in U.S.
and China, and 200 in
other countries
• Ages 25-64
• College-educated
• In top 25% of household
income per age group in
each country
• Report significant media
consumption and
engagement in business
news and public policy
• 15 years of data
General Online Population
• 1,000 respondents per
country surveyed
• Ages 18+
• 4 years in 25+ markets
Online Survey in 27 Countries
• 33,000 respondents
• 7 years in 20+ markets
• 10 years in 10+ markets
PG 3
BEHAVIOR BASED ON TRUST IN MALAYSIA
TRUST MATTERS
Q371-376. Thinking back over the past 12 months, have you taken any of the following actions in relation to companies
that you trust? Please answer yes or no to each action. Informed Publics, Malaysia.
Q377-380. Still thinking about the past 12 months, have you taken any of the following actions in relation to companies
that you do not trust? Please answer yes or no to each action. Informed Publics, Malaysia.
Shared negative opinions online
Shared positive opinions online-41% 61%
Trusted CompaniesDistrusted Companies
Refused to buy products/services Chose to buy products/services-70% 84%
Criticized them to a friend/colleague Recommended them to a friend/colleague-60%
53%Paid more for products/services
77%
Defended company 47%
I sold shares I bought shares-25% 34%
PG 4
2015 TRUST IS ESSENTIAL TO INNOVATION
2014 BUSINESS TO LEAD THE DEBATE FOR CHANGE
2013 CRISIS OF LEADERSHIP
2012 FALL OF GOVERNMENT
2011 RISE OF AUTHORITY FIGURES
2010 TRUST IS NOW AN ESSENTIAL LINE OF BUSINESS
2009 BUSINESS MUST PARTNER WITH GOVERNMENT TO REGAIN TRUST
2008 YOUNG INFLUENCERS HAVE MORE TRUST IN BUSINESS
2007 BUSINESS MORE TRUSTED THAN GOVERNMENT AND MEDIA
2006 “A PERSON LIKE ME” EMERGES AS CREDIBLE SPOKESPERSON
2005 TRUST SHIFTS FROM “AUTHORITIES” TO PEERS
2004 U.S. COMPANIES IN EUROPE SUFFER TRUST DISCOUNT
2003 EARNED MEDIA MORE CREDIBLE THAN ADVERTISING
2002 FALL OF THE CELEBRITY CEO
2001 RISING INFLUENCE OF NGOS
TRUST IN RETROSPECT
PG 5
China 79
UAE 79
Singapore 73
Indonesia 72
India 69
Malaysia 65
Canada 60
Netherlands 60
Hong Kong 59
Mexico 59
Australia 58
Brazil 57
Germany 57
Argentina 53
U.K. 52
S. Korea 51
Sweden 51
S. Africa 50
U.S. 49
France 46
Japan 44
Italy 43
Turkey 41
Ireland 39
Spain 39
Russia 37
Poland 35
NUMBER OF TRUSTER
COUNTRIES AT AN
ALL-TIME LOW
THE TRUST INDEX:
TR
US
TE
RS
NE
UTR
AL
DIS
TR
US
TE
RS
2014
TRUSTERS from 30% to 22% in 2015
GLOBAL 56
Italy 48
S. Africa 48
Hong Kong 47
S. Korea 47
U.K. 46
Argentina 45
Poland 45
Russia 45
Spain 45
Sweden 45
Turkey 40
Ireland 37
Japan 37
2015
UAE 84
India 79
Indonesia 78
China 75
Singapore 65
Netherlands 64
Brazil 59
Mexico 59
Malaysia 56
Canada 53
Australia 52
France 52
U.S. 52
Germany 50
GLOBAL 55
DISTRUSTERS from 33% to 48% in 2015
The Trust Index is an average of a country’s trust in the
institutions of government, business, media and NGOs.
27-country global total.
Informed
Public
MALAYSIA MOVES FROM
TRUSTING TO NEUTRAL
WITH 9 POINT DROP
BRIC COUNTRIES - EXCEPT
FOR RUSSIA - ARE
TRUSTING
2014: A YEAR OF THE
UNPREDICTABLE & UNIMAGINABLE
PG 7
PG 8
TRUST IN THE FOUR INSTITUTIONS OF GOVERNMENT, BUSINESS, MEDIA AND NGOS IN MALAYSIA,
2014 VS. 2015
THE EVAPORATION OF TRUST: GLOBAL ENDEMIC REFLECTED IN MALAYSIA
BUSINESS
GOVERNMENTMEDIA
NGOS
Informed
Public
59%
46%
2014 2015
#3
75%
67%
2014 2015
#1
72%67%
2014 2015
#2
54%45%
2014 2015
#4
Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a nine-point scale, where one means that you “do not trust them at all” and nine means that you “trust them a great deal.” (Top 4 Box Trust) Informed Publics in Malaysia.
LARGEST DROP IN TRUST
-- 8 -- 5
-- 13 -- 9
PG 9
Q178-182. When looking for general news and information, how much would you trust each type of source for general
news and information? Please use a nine-point scale, where one means that you “do not trust it at all” and nine means
that you “trust it a great deal.” (Top 4 Box, Trust) Informed Publics, in Malaysia.
68%
76%75%
67%
65% 63%
72%
67%
47%
60%
59%
46%
49%
60%
54%
45%
2012 2013 2014 2015
NGOs
Media
Business
Government
TRACKING TRUST IN ALL FOUR INSTITUTIONS: 2012 TO 2014 Informed
Public
PG 10
Lower/Equal Trust in 19 CountriesIncreased Trust in 8 Countries
50%
TRUST IN NGOS, 2014 VS. 2015
Q11-14. [NGOs IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that
institution to do what is right using a nine-point scale where one means that you “do not trust them at all” and nine
means that you “trust them a great deal.“ (Top 4 Box, Trust) Informed Publics, 27-country global total.
TRUST IN NGOS: STILL MOST TRUSTED BUT NOW WANING
2014 2015
Informed
Public
% Trust
66
7673
6462 61 62
59
47
75 74
84
76 76
70
75
6770
77
67 6669
58
67
58
41
47
37
63
8177
71 7065 64 63
58
74 73 72 71 7168 67 67 66
63 62 6159
57
5148
38 37
29
PG 11
Lower Trust in 11 CountriesIncreased Trust in 16 Countries
% Trust
50%
TRUST IN GOVERNMENT, 2014 VS. 2015
Q11-14. [GOVERNMENT IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust
that institution to do what is right using a nine-point scale where one means that you “do not trust them at all” and
nine means that you “trust them a great deal.” (Top 4 Box, Trust) Informed Publics, 27-country global total.
TRUST IN GOVERNMENT: 19 OF 27 COUNTRIES DISTRUST GOVERNMENT
Informed
Public
2014 2015
45
88
53
76
53
60
27
49
42
3237
34
28
19
24
1821
75
63
56
5154
4543
45 45
23
17
48
90
82 82
72
65
5450
43 42 4137
3330
2826 26
70
59
49 4945
42 41 40
33
2116
PG 12
Lower/Equal Trust in 15 CountriesIncreased Trust in 12 Countries
50%
TRUST IN MEDIA, 2014 VS. 2015
TRUST IN MEDIA: 60% OF COUNTRIES DISTRUST MEDIA
2014 2015
Informed
Public
Q11-14. [MEDIA IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that
institution to do what is right using a nine-point scale where one means that you “do not trust them at all” and nine
means that you “trust them a great deal.” (Top 4 Box, Trust) Informed Publics, 27-country global total.
% Trust
53
78
70 71
60
4548
40 40
35
42
30
19
79
70
6163
5558 59
54
48
63
54
4144
3740
51
80 7976
62
51 5048 47
44 43 42
20
77
59 57 5652
47 46 45 43 41 4038
34 3431
PG 13
A CLOSER LOOK AT TRUST IN BUSINESS
PG 14
FOUR KEY FACTORS AFFECT TRUST IN BUSINESS
COUNTRY OF ORIGIN
INDUSTRY SECTOR
LEADERSHIP
ENTERPRISE TYPE
BUSINESS
All are showing similar patterns of a post-recovery increase in trust,
followed by new declines in the last 12 – 18 months
PG 15
50%
80%77%
72%
66% 67% 66%63% 64%
61% 61% 61%57%
53% 54%52%
78%75%
71%67% 67% 66%
63% 63%61% 60% 60%
57%54% 53%
51%
TRUST IN INDUSTRIES 2014 VS 2015, DECLINES COMPARED TO 2014
INDUSTRY SECTORS: TECHNOLOGY-BASED INDUSTRIES DECLINE FOR THE FIRST TIME, STILL MOST TRUSTED
Informed
Public
Q43-60. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is
right. Again please use the same nine-point scale where one means that you “do not trust them at all” and nine means
that you “trust them a great deal.” (Top 4 Box, Trust) Informed Publics, 27-country global total.
2014 2015
More Trust Less Trust
70% 74% 67%
*% of countries in which trust decreased
* * *
PG 16
44% 45%
72%
64%
75%
69%
TRUST IN DIFFERENT TYPES OF BUSINESS, DEVELOPED (U.S., U.K., GERMANY,
FRANCE, JAPAN) VS. DEVELOPING COUNTRIES (CHINA, INDIA, RUSSIA, MEXICO, BRAZIL)
ENTERPRISE TYPE: DEVELOPING COUNTRIES LIKE MALAYSIAMORE OPEN TO BIG BUSINESS
Informed
Public
Q15-17C. Thinking about different types of businesses, please indicate how much you trust each type of business
to do what is right using a nine-point scale, where one means that you “do not trust them at all” and nine means
that you “trust them a great deal.” (Top 4 Box, Trust) Informed Publics, 27-country global total.
DEVELOPED COUNTRIES DEVELOPING COUNTRIES
State-owned Big Business Family-ownedState-owned Big Business Family-owned
MALAYSIA
53%
70%66%
State-owned Big Business Family-owned
PG 17
50%
76% 75% 75% 74%70% 69% 68% 65% 62%
51% 51% 50%
38% 36% 35% 34% 31%
TRUST IN COMPANIES HEADQUARTERED IN THE FOLLOWING COUNTRIES
COUNTRY OF ORIGIN: DEVELOPED COUNTRIES REMAIN MOST TRUSTED
Most Trusted
Informed
Public
Q26-Q42. [TRACKING] Now we would like to focus on global companies headquartered in specific countries. Please
indicate how much you trust global companies headquartered in the following countries to do what is right. Use the
same nine-point scale, where one means that you “do not trust them at all” and nine means that you “trust them a
great deal.” (Top 4 Box, Trust) Informed Publics, 27-country global total.
BRIC COUNTRIES ARE LESS TRUSTED
MORE EFFORTS FROM MALAYSIAN COMPANIES
ARE NEEDED TO ENGAGE LOCALS
PG 18
TRUST IN COMPANIES WITH HEADQUARTERS IN DEVELOPED (U.S., U.K., GERMANY,
FRANCE, JAPAN) VS. DEVELOPING COUNTRIES (CHINA, INDIA, RUSSIA, MEXICO, BRAZIL)
Q26-Q42. [TRACKING] Now we would like to focus on global companies headquartered in specific countries. Please
indicate how much you trust global companies headquartered in the following countries to do what is right. Use the
same nine-point scale, where one means that you “do not trust them at all” and nine means that you “trust them a great
deal.” (Top 4 Box, Trust) Informed Publics, 27-country global total.
COUNTRY OF ORIGIN: DEVELOPING COUNTRY MULTINATIONALS CHALLENGED
Company’s
Country of Origin Type of Market
Percent in Market
Who Trust the Company
DEVELOPING
Country Multinational
Doing Business…
… in a Developing Country 57%
… in a Developed Country 22%
DEVELOPED
Country Multinational
Doing Business…
… in a Developing Country 77%
Informed
Public
PG 19
38%
43% 43%
41%
51%
55%54%
60%
2012 2013 2014 2015
50%
Global
CEO CREDIBILITY AS A SPOKESPERSON, 2009 – 2015, GLOBAL AND MALAYSIA
TRUST IN BUSINESS LEADERS RISING
Malaysia
Informed
Public
Q130-143. [TRACKING] Below is a list of people. In general, when forming an opinion of a company, if you heard
information about a company from each person, how credible would the information be--extremely credible, very
credible, somewhat credible, or not credible at all? (Top 2 Box, Trust) Informed Publics, 20-country global total and
Malaysia.
TRUSTEDINNOVATIONS ?
PG 21
THE PACE OF DEVELOPMENT AND CHANGE IN BUSINESS AND INDUSTRY IN MALAYSIA TODAY IS …
PACE OF INNOVATION: MORE THAN HALF OF MALAYSIANS THINK CHANGE IS HAPPENING TOO QUICKLY
55% Too Fast22% Too Slow
Informed
Public
22% Just Right
Q349-351. Below are a number of statements. For each, please think about the pace of development and change in
business and industry today, and select the response that most accurately represents your opinion. (Not Enough, Too
Much) Informed Publics, in Malaysia.
PG 22
84%
67%64%
55%
34%
69%
59%55%
47%
32%
Electronic and
Mobile Payments
Electronic and
Personal Health
Trackers
Cloud Computing Hydraulic
Fracturing
Genetically
Modified Foods
TRUST IN RECENT DEVELOPMENTS IN BUSINESS AND INDUSTRY, MALAYSIA VS. GLOBAL
Q355-359. Below is a number of recent developments in business and industry. To what degree do you trust each of
these recent developments? (Top 4 Box, Trust) Informed Publics, in Malaysia.
BUSINESS INNOVATION: DEVELOPING MARKETS SUCH AS MALAYSIA MORE OPEN TO CHANGE
+15 +8 +9 +8 +6
Informed
Public
50%
MALAYSIA GLOBAL
PG 23
Q360-364: Now thinking specifically about each of the following industries, how much do you trust them to responsibly develop
and release each of these recent developments? (Showing % who trust, rated 6-9). Informed Publics, in Malaysia.
Q43-60. Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use
the same nine-point scale, where one means that you “do not trust them at all” and nine means that you “trust them a great deal.”
Informed Publics, in Malaysia.
Informed
Public
TRUST IN INDUSTRIES’ ABILITIES TO RESPONSIBLY DEVELOP AND RELEASE
INDUSTRY-SPECIFIC DEVELOPMENTS, COMPARED TO TRUST IN INDUSTRIES IN MALAYSIA
32%
65%
68%
68%
82%
71%
73%
86%
75%
73%Financial Services
Electronic Payments
Health
Personal Health Trackers
Technology
Cloud Computing
Energy
Hydraulic Fracturing
Food & Beverage
Genetically Modified Foods
TRUST INDUSTRY SECTOR TRUST INDUSTRY TO IMPLEMENT EACH DEVELOPMENT
+9
-7
-18
-8
-39
GapTrust in Industry Sector
vs. Trust in Industry to Innovate
BUSINESS INNOVATION:TRUST IN INDUSTRY DOES NOT MEAN TRUST IN INNOVATION
PG 24
ACTIONS THAT INCREASE TRUST IN INDUSTRY TO IMPLEMENT TECHNOLOGY CHANGES IN MALAYSIA
Informed
Public
Q365-369. Below is a number of actions that could impact your trust in business and industry to develop and implement
technology-led changes such as those you just evaluated. What impact would each of these actions have on your trust?
Informed Publics, in Malaysia.
Q349-351. Below are a number of statements. For each, please think about the pace of development and change in business
and industry today, and select the response that most accurately represents your opinion. (Not Enough, Too Much) Informed
Publics, in Malaysia.
TRUST IN INNOVATION: HOW TO BUILD TRUST WITHIN EACH INDUSTRY
Make test results available publicly for review 87%
Partner with an academic institution 83%
Run a clinical trial or beta test 77%
Partner with an NGO 74%
Partner with government 65%
58% AGREE: New developments
are not tested enough
PG 25
46%
54% 54%
40%
53% 52%
24%
15% 16%20%
17%14%
Business Financial Services
Industry
Health Industry Technology Industry Energy Industry Food and Beverage
Industry
Informed
Public2014 TRUST BAROMETER:
51% say the most important
role for government in business is
to protect consumers and regulate business
NOT ENOUGH REGULATION TOO MUCH REGULATION
GOVERNMENT REGULATION OF BUSINESS AND ACROSS
INDUSTRY SECTORS IS PERCEIVED TO BE:
BUSINESS INNOVATION: NOT ENOUGH GOVERNMENT REGULATION
Q148. [TRACKING] When it comes to government regulation of business, do you think that your government regulates business too much, not enough or the right amount? (Not Enough, Too much) Informed Publics, 27-country global total. Q262/Q263/Q264/Q381/Q382. When it comes to government regulation of the [financial services industry / energy industry / food and beverage industry / health industry / technology industry], do you think that your government regulates it too much, not enough or the right amount? (Not Enough, Too much) Informed Publics, 27-country global total.
PG 26
TRUSTED SOURCES
PG 27
Q178-182. When looking for general news and information, how much would you trust each type of source for general
news and information? Please use a nine-point scale, where one means that you “do not trust it at all” and nine means
that you “trust it a great deal.” (Top 4 Box, Trust) Informed Publics, in Malaysia.
TRUST IN EACH SOURCE FOR GENERAL NEWS AND INFORMATION IN MALAYSIA
ONLINE SEARCH ENGINES: MOST TRUSTED BY MALAYSIANS SEEKING NEWS & INFORMATION
Informed
Public
55%
65%64%
56%
52%
62%
62%
59%
55%
64%
57%
54%
67%
72%
79% 78%
50%
58%
54% 52%
2012 2013 2014 2015
Traditional Media
Online Search Engines
(Examples: Google, Yahoo!, Baidu)
Social Media
Hybrid Media
Owned Media
PG 28
Q387-396. Thinking about the information you consume on social networking sites, such as Facebook, MySpace, LinkedIn, Meebo, Orkut, Qzone, RenRen, how much do you trust the information posted from each of the following authors or content creators? (Top 4 Box, Trust) Informed Publics, in Malaysia.Q397-406. Thinking about the information you consume on content sharing sites, such as YouTube, how much do you trust the information posted from each of the following authors or content creators? Informed Publics, in Malaysia.Q407 - 415 Thinking about the information you consume on online-only news and information sources, such as The Huffington Post, Buzzfeed, Techcrunch, etc., how much do you trust the information posted from each of the following authors or content creators? Informed Publics, in Malaysia.
Informed
Public
TRUST IN INFORMATION CREATED BY EACH AUTHOR ON SOCIAL NETWORKING SITES,
CONTENT SHARING SITES AND ONLINE-ONLY INFORMATION SOURCES IN MALAYSIA
TRUSTED
NEUTRAL
DISTRUSTED
MALAYSIANS TRUST SOCIAL MEDIA CONTENT BY ACADEMIC EXPERTS AND FRIENDS & FAMILY
34%
41%
50%
53%
57%
57%
58%
65%
69%
75%
Brands I don’t use
Celebrities
A well-known online personality
Elected officials
A journalist
Employees of a company
A company CEO
Companies I use
My friends and family
An academic expert
PG 29
TRUST IN INFORMATION CREATED BY EACH AUTHOR ON SOCIAL NETWORKING SITES, CONTENT
SHARING SITES AND ONLINE-ONLY INFORMATION SOURCES IN MALAYSIA
TRADITIONAL SOURCES REMAIN LESS TRUSTEDInformed
Public
TELEVISIONNEWSPAPERS ONLINE SEARCH
The First Source for
General Information
The First Source for
Breaking News
Source Used Most to
Confirm/Validate News
Q183. On a typical day, what is the first source that you go to for general information about business? Informed Publics, Informed Publics, in Malaysia.Q184. What is the first source you go to for breaking news about business? Informed Publics, in Malaysia.Q185. Which of the following sources do you turn to MOST often to confirm/validate information on breaking news about business? Informed Publics, in Malaysia.
27% 22%23%
8%10% 11%
41% 41%
43%
2013 2014 2015
23%
16%
25%
14% 14% 15%
34%
38%
33%
2013 2014 2015
16% 16%19%
14% 13%
18%
42%
50%
37%
2013 2014 2015
PG 30
BUILDING TRUST
PG 31
16 KEY ATTRIBUTES TO BUILDING TRUST
INTEGRITY
Has ethical business practices
Takes responsible actions to address an issue or crisis
Has transparent and open business practices
ENGAGEMENT
Listens to customer needs and feedback
Treats employees well
Places customers ahead of profits
Communicates frequently and honestly on the state of its business
PRODUCTS & SERVICES
Offers high-quality products or services
Is an innovator of new products, services or ideas
PURPOSE
Works to protect and improve the environment
Addresses society’s needs in its everyday business
Creates programs that positively impact the local community
Partners with NGOs, government and 3rd parties to address societal needs
OPERATIONS
Has highly-regarded and widely-admired top leadership
Ranks on a global list of top companies
Delivers consistent financial returns to investors
Edelman Trust Barometer
research reveals 16 specific
attributes that build trust.
These can be grouped
into five performance
clusters listed here
in rank order of
importance.
Q80-Q95. [TRACKING] How important is each of the following actions to building your trust in a company? Use a nine-
point scale where one means that action is “not at all important to building your trust” and nine means it is
“extremely important to building your trust” in a company. (Top 2 Box, Very/Extremely Important) Informed Public,
27-country global total.
PG 32
TRUST BUILDING ATTRIBUTES –LARGE GAP IN EXPECTATION VS. PERFORMANCE
29%
28%
28%
24%
31%
30%
31%
32%
38%
33%
30%
37%
34%
31%
33%
36%
43%
38%
40%
34%
47%
45%
51%
43%
60%
54%
54%
57%
53%
54%
60%
57%
Delivers Consistent Financial Returns To Investors
Ranks On A Global List Of Top Companies, Such As Best To Work For Or Most Admired
Has Highly-Regarded And Widely Admired Top Leadership
Partners With NGOs, Government And Third Parties To Address Societal Issues
Addresses Society'S Needs In Its Everyday Business
Creates Programs That Positively Impact The Local Community
Works To Protect And Improve The Environment
Is An Innovator Of New Products, Services Or Ideas
Offers High Quality Products Or Services
Communicates Frequently And Honestly On The State Of Its Business
Places Customers Ahead Of Profits
Listens To Customer Needs And Feedback
Treats Employees Well
Has Transparent And Open Business Practices
Takes Responsible Actions To Address An Issue Or A Crisis
Has Ethical Business Practices
Integrity &
Engagement
are crucial in
building Trust
Operations &
Profits are table
stakes
BUSINESS IMPORTANCE VS. COMPANY PERFORMANCE
Q80-Q95. [TRACKING] How important is each of the following actions to building your TRUST in a company? Use a nine-point scale where one means that action is “not
at all important to building your trust” and nine means it is “extremely important to building your trust” in a company. Informed Publics, 27 Country Global Total.
Q114-129. Please rate businesses in general on how well you think they are performing on each of the following attributes. Use a 9-point scale where one means they
are "performing extremely poorly" and nine means they are "performing extremely well". Informed Publics, 27 Country Global Total.
*Excludes don’t know responses
Gap
-21
-27
-23
-19
-20
-24
-21
-22
-11
-20
-15
-16
-10
-12
-10
-14
Informed
Public
Environment is
important
PG 33
BUILDING AND DEFENDING TRUST
48% 47% 40%
Fails to Contribute
to the Greater Good
Does Not Help Me and
My Family Live a
Fulfilling Life
Lacks Economic
Growth
63% 52% 47%
Produces Economic
Growth
Contributes to a
Greater Good/Allows
Me to Be a Productive
Member of Society
Helps Me and My
Family Live a
Fulfilling Life
Reasons Trust in Business Has Increased
in MALAYSIA
Informed
Public
Q328-329. For which of the following reasons, if any, has your trust in each institution listed below increased over the past year?
(Top 4 Box, Trust) Informed Publics, in Malaysia. Q330-331. For which of the following reasons, if any, has your trust in each
institution listed below decreased over the past year? (Top 4 Box, Trust) Informed Publics, in Malaysia.
Q249-252. Please indicate how much you agree or disagree with the following statements? (Top 4 Box, Trust) Informed Publics, in
Malaysia.
Reasons Trust in Business Has Decreased in
MALAYSIA
86%agree
“A company can take specific actions
that both increase profits and improve
the economic and social conditions in
the community where it operates.”
PG 34
BUILDING TRUST IN 2015A REQUIRED SET OF ACTIONS
BehaveSolve Engage
• Develop Trusted
Innovations resulting in
personal & societal
benefits.
• Integrate the objective
of profit with purpose.
• Communicate with Integrity
and Engage with
transparency.
• Keep sustainability and
respect of the environment
top of mind
• Keep stakeholders
frequently informed how you
are doing.
• Listen, share information
transparently, not just what,
but why and how you are
doing it.
• Invite feedback, collaborate
with experts, NGOs
• Acknowledge problems,
communicate how you are
making it better.
PG 35
On the cover, from top left: India’s Prime Minister Narendra Modi: REUTERS/Lucas Jackson; Financial Times article on the forex rigging scandal; Ukrainian tanks: REUTERS/Valentyn
Ogirenko; Sony Pictures Entertainment Studios: AP PHOTO/Damian Dovarganes; Uber: REUTERS/Kai Pfaffenbach; Wall of hope for Malaysia Airlines Flight MH370: REUTERS/Samsul
Said; Protester calls for for G20 leaders to address the Ebola issue: REUTERS/Jason Reed. On slide 4; Financial Times article; Ebola issue: REUTERS/Jason Reed; Sony Pictures: AP
PHOTO/Damian Dovarganes; Malaysia Airlines Flight MH370: REUTERS/Samsul Said. On slide 22: Health Fitness Trackers: AP PHOTO/Richard Drew. On slide 31: Narendra Modi:
REUTERS/Lucas Jackson. On slide 35: laboratory testing: REUTERS/Tobias Schwarz.
