2014 Trends and Planning for Success

2014 TRENDSand planning for success

presentsSTARMARK

Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

Our Backbone:

‣ Company Founded on Integrated Marketing

‣ Interactive, Social & Public Relations

‣ Return On Investment Focused

‣ Top-10 Diversity Owned Company in Florida

‣ Nationwide Recruitment

‣ Recognized Top South Florida CEO

Offices Include:

‣ Fort Lauderdale (Headquarters)

‣ San Juan, PR

‣ Orlando, FL

Starmark

Peggy NordeenCEO


eTips.Starmark.comWeekly eTip Newsletters

‣ Distributed via email, Facebook, Twitter and SMS

‣ Based on Cutting Edge Current Trends

‣ Co-Authored In-house By Experts Within Discipline

‣ Nationally Syndicated Content; Two Printed Books

Actionable Webinars

‣ Deeper Dive on Popular eTip Topics

‣ Expert walkthru with Q&A

Starmark Social Playbook

‣ Strategic Social Marketing Plan

‣ Proactive Approach to Managing your Social Marketing

‣ Updated daily!


2013: How did we do?✓ Social Business is here to stay

✓ Mobile Commerce continues to grow

✓ App development becomes the norm

✓ Responsive design matures

✓ Google search dominates media

X YouTube integrates commerce

~ Facebook ad targeting means better quality traffic

~ Social marketing and media strategies integrate

X Pinterest API opens a world of possibilities

✓ Photo sharing becomes a strategy

2014 TRENDSand planning for success

presentsSTARMARK


Apps & Android

21%

3%

31%

45%

17%

4%

28%

50%

PERCENT MOBILE TRAFFIC PERCENT MOBILE AD REVENUEUS OS BY MARKET SHARE


Responsive Design MaturesOne design can fit all:

‣ Better performance

‣ Less costs to maintain

‣ More consistent experience

‣ Better for SEO


Wearable TechnologyWhat will marketers be able to do with it?

‣ Apps & Notifications

‣ Productivity

‣ Data Collection


Wearable TechnologyWhat will marketers be able to do with it?

‣ Apps & Notifications

‣ Productivity

‣ Data Collection

‣ 20 points per mile

‣ Synchronizes automatically


The true convergence of social-mobile-data-in the cloud will rise as a competitive advantage in 2014.

‣ These converged capabilities accelerate business processes and time to action.

‣ Brands and advertisers will continue to use big data and social intelligence to understand and predict (correctly) what consumers want.

‣ Consumers want to remain connected at all times - and that they expect a seamless user experience in everything they do.

‣ Look for personalized cloud support infrastructures and personalized branded messaging in consumer’s social stream to drive decisions in real-time.

Social-Mobile-Cloud


Custom ContentAmazon, iTunes and Netflix have trained consumers to expect customized content.

‣ With all the social intelligence and big data out there, smart analytics have provided predictable matching for some time now.

‣ Companies and brands need to create well-produced customized content to tell unique stories around their offerings

‣ There will be more usage of predictable matching technologies to ‘know’ what the customer wants and needs in real-time.

‣ “You may also like” will become common

‣ iOs 7 includes the “Apps Popular Near Me” feature


Media Digital Growth‣ Digital media will gain the most share during the forecast period, rising from 22.3% of total spending in

2012 to nearly a quarter this year and 31.1% by 2017.

‣ Mobile alone will grow ad spending even more quickly than digital as a whole; mobile is expected to account for 15.8% of all ad spending by 2017, or $31.1 billion.


“Shared Endorsement” Ads‣ Google’s version of Facebook’s “Sponsored Story”

‣ “Google makes it easy for you to get great recommendations from your friends.”

‣ Advertisers will have to set their ads to display the “Shared Endorsements”

‣ Users under 18 are not included in the program


Twitter TVIf you run TV ads, you can also run Twitter ads that target the users that saw your TV commercial.

‣ Twitter does it automatically

‣ Use this targeting to continue the story

‣ Use this targeting to reinforce your brand


MillennialsThese digital natives have grown up with the Internet and bring an entirely new perspective on being a consumer

‣ Thanks to the rise of mobile, cloud and social, millennials are used to flexibility, openness land instantly connecting with people regardless of their location.

‣ They want to collaborate and will seek to solve problems themselves.

‣ If they’re not satisfied with the technology being offered to them, they’ll find something else to use.

Shopping Conversion Rate By Generation

‣ “Retailers need to understand how Millennials’ shopping habits differ from other generations ... With this group you must have a strategy to grab their attention in- and out-of-store”


Lookalike Audiences‣ Facebook launched over a year ago

‣ Showing growth and success for many advertisers

‣ Still relatively inexpensive yet insightful in finding new audiences

‣ Keys to success are in matching many profile points to develop a precise lookalike model that will shape a target audience accurately


2014 In Summary1. Apps & Android

2. Responsive Matures

3. Wearable Technology

4. Social-Mobile-Cloud

5. Custom Content

6. Media Digital Growth

7. Shared Endorsement Ads

8. Twitter TV

9. Millennials

10.Lookalike Audiences


Thank You.

Brett CirceChief Interactive Officer

Follow Me: @bcirce

Diego NaranjoVP Planning & Strategy

Follow Me:@miamiadguy

BIGIDEAS

BIGIDEAS

To subscribe to our weekly eTipsetips.starmark.com

or text ETIPS to 55155