BOOKS IN THE CONTEXT OF DIGITIZATION

AND CREATIVE INDUSTRY

Jef MaesHead of the Knowledge Centre

Boek.be

Content

• Boek.be: introduction

• The economic impact of the book sector

• Flanders DC and the OCI platform

• Economic Impact of creative industry

• Publisher for the future

• Growing collaboration between publishers and audiovisual producers

• Educational publishers and serious gaming

• The e-comic platform

• The 360° model for publishers

• The e-pavilion on the Flemish Book Fair in Antwerp

• Conclusions

Boek.be: introduction

Boek.be: the confederation of• The Flemish Publishers (VUV vzw): • The Flemish Book Distributors (VBI vzw): • The Flemish Booksellers (VBB vzw)

Service organizations set up by Boek.be • Meta4Books vzw: the metadata center• Knooppunt vzw: platform for educational digital content of

all the Flemish publishers• Librius cvba: rights management association for the

Flemish book sector

Co-initiator of the OCI: The Platform of the Creative Industry in Flanders

• More than 28.000 new titles per year in Dutch language area

• 105.000 Dutch titles are permanently available

• The general trade market in Flanders in 2012: +/- € 250 million

• Sales school books, textbooks and specialist literature: +/- € 320 million

• Foreign sales: approx. € 110 million

• Increasing presence on foreign markets: 125 translations in 2012

= 1 every three days

The economic impact of the book sector

Flanders DC and the OCI Platform

OCI platform

12 SECTORS• Architecture• Audiovisual Arts• Visual Arts• Communication & Advertising• Cultural Heritage• Design• Gaming• Fashion• Music• New Media• Performing Arts• Books and Printed Media

Economic Impact of creative industry

• 121.800 people are working in the creative industry in Flanders

• 3% of the total number of employees in Flanders

• Added value of € 7 billion• Turnover of € 23.9 billion• Sector represents 13.5% of the

number of self-employed in main job in Flanders

Three main goals

Three main goals for this platform:

• Stimulate the cooperation between different sectors

• Stimulate the innovation within the creative industry

• Structuring the support of the Flemish government to the creative industry.

What are the effects?

1. The project Publisher for the future - supported by IWT and in collaboration with iMinds

2. Growing collaboration between publishers and audio-visual producers

3. Growing integration of serious gaming in the products of educational publishers

4.Collaboration of publishers in comics in the e-comic platform

5. Stimulate the 360° model for publishers

6. Visualization of all this innovation at the e-pavilion on the Flemish Book Fair in Antwerp

1. Publisher of the Future

A 4 year project powered by IWT and in partnership with iMinds, supporting Flemish publishers by:• research on new crossmedia and transmedia

concepts• start-up of innovative pilots• development of innovative products • design of tailormade business models for

various publishing consortia• search for future profit models

Publisher of the Future = Demand driven + Collective goals

Interaction & participation

• POF analyzes opportunities of digital publishing

• POF generates needs and priorities of publishers

• POF facilitates the development of innovative and enriched ebooks (ePub3 and html5) and new reading environments including new retail and profit models

• POF initiates matchmaking between publishers and technology

Publisher of the Future = Matchmaking25 publishers + 6 ICT partners

Project will be finalized in 2016.

2. Clustering en cooperation between sectors

Converging Media Conference

40 Different speakers from different sectors• Film and television

• Gaming

• Magazines

• Advertising

• educational

• Researchers

Our Goals• Sharing knowledge

• Looking for opportunities to collaborate between these different sectors.

3. Integration of serious gaming

Monkey Tales: very successful project, set up by the educational publisher Die Keure

A series of educational games for children aged 7-12 that rehearses and practices math skills.Adapted to official curricula of Belgium, Poland, Bulgaria, Australia, UK and USA(common core standards).

• Medea Jury price “Best professionally produced media”

• Medea Audience award

www.monkeytalesgames.com

http://www.youtube.com/watch?v=BuBp3mP-S4g

Game projects to be released in 2014

KWEETET.BE

An online 3D game and exercise platform for primary school children, their parents, teacher and professional tutors to stimulate children to make their homework.

Will be presented on January 23rd 2014.

SKAN

An online multiplayer turn-based geography game for children in secondary schools aged 12-14 years old.”Release planned April 2014

Game projects to be released in 2014

RUDY THE ASTRONAUT

REALISED BY BALLON MEDIA & WORLD OF WAW

- is a classic read-aloud book, combined with augmented reality

- Will be launched in spring 2014

- http://www.youtube.com/watch?v=QBN9srqF1M8

4.The e-Comic platform

http://vimeo.com/81792939

• A 2 year program set up by two publishers (WPG/Standaard Uitgeverij and Ballon Media) with the support of iMinds

• The goal is to facilitate the creation of digital comics, as well new and existing ones

• to offer the reader a new, innovative reading experience.

• The goal is to enrich the comic book to match with the specific needs of the reader

Suske & Wiske: WPG/Standaard Uitgeverij

Suske & Wiske

An extract!

5. Stimulate the 360° model for publishers

360°CreativeCreation

BOOK

WEBSITE

TELEVISION

PROGRAM

EXHIBITION

FACEBOOK

ETC.

Birthday – Lannoo Publishing

How the world welcomes its children

A multi-output of

• Book

• Exhibition

• Television series

• Calendar (fundraising)

• Enriched ebook

• Website

• Facebook

• Lectures

• internationalization

Birthday – Lannoo Publishing

• Trilingual (Dutch, French, English)

• Brussels (9/10/2013 > 05/01/14)

• 2014: Palais des Nations in Genève in collaboration with the WHO

• 2015: Berlijn, Parijs, Amsterdam?

Book was handed to Queen Mathilde

http://www.youtube.com/watch?v=0JO1t_S9Jlg

6. ePavilion at the Flanders Book Fair

ePavilion on the Flanders Bookfair

• The class room of today and tomorrow> Workshops with children> Presentations of the digital

products of Flemish publishers

• E-reading

• Demos of digital applications

• Gaming hub with educational games

• Make your own comic (touch table)

ePavilion at the Flanders Book Fair

• Creative workshops with children> Make your own animation movie> Based on the book of Geert De

Kockere “Allemaal praatjes”

http://www.youtube.com/watch?v=EybDHYU648Q

Conclusions

• Innovation is a very important strategy for the Flemish book sector

• Collaboration with the other sectors of the creative industry plays a key role

• Flemish publishers are very strong in• Educational publishing – integrating serious gaming• Comics – collaboration on the e-comic platform• Illustrated non-fiction – 360 degree model

• Flemish government supports this program mostly trough• Flanders DC• IWT – financial support• iMinds – research & development support• FIT – Flanders investment and Trade – export programs

• Results are already effective but the next 2 to 3 years will be very important

Thanks for your attentionjef.maes@boek.be

twitter @jefmaesboekbe Blog:

http://jefboeken.blogspot.com/